We are thrilled to announce Velo’s shortlisting for the UK Agency Awards 2023, in the category for B2B Agency of the Year, following recognition of our hard work throughout this year.
Who are we?
We proudly present ourselves as a specialist, award-winning B2B marketing agency with headquarters in the heart of London. Our expertise lies in working with international clients targeting niche audiences. Comprising a talented team of 30 individuals, we boast design whizzes, campaign crafters, storytellers, marketeers and creative experts, all working harmoniously to shape B2B marketing for the world’s leading business across the professional services, technology and industrial sectors.
The story of Velo is a captivating tale that reflects our values and aspirations. In 2011, our visionary Managing Director, Paul Crabtree, embarked on a mission to establish an agency that champions people, embraces quality and prioritises meaningful customer experiences. Velo was born, following a namesake that honoured Paul’s realisation that at his old job, all he wanted to do was ride his bike. Soon after, our current Executive Creative Director, Matt Scutt, traded the freedom of freelancing for the buzz of agency life, laying the groundwork for our now, thriving 30-strong team.
Our mantra focalises on B2B marketing to be proud of. This isn’t just a slogan- it’s a way of life for us, and a concept that has seen our work adopted by some of the world’s leading enterprises, including Cisco, Sage and JLL. We pride ourselves on consistency and to ensure we always produce marketing that our clients are proud of by applying a formula consisting of three key components to everything we do: customer experience, integrated marketing, and brand communications. Combining these elements allows us to ensure our clients connect with their audiences to drive loyalty, and that their customers are nurtured towards a sales goal. This formula, along with more than a decade of knowledge, experience and marketing mastery means we turn value into business impact.
We know we’re not the biggest agency, but we strive to be the best, by recruiting in-house talent who truly understand the why-factor behind successful marketing. We’re equally as proud of our talent retention as we are if and when they choose to leave. Many ex-’Velonauts’ have gone on to work for big corporations such as LinkedIn and Apple- and they all have great things to say about us! In fact, on GlassDoor we’re rated as the number one B2B agency to work at. Read some of our employee feedback here. We’ve also had the pleasure of seeing our people-championing culture celebrated by a finalist position in the UK Company Culture Awards last year and were named one of Campaign’s 10 Best Places to Work in 2023.
The quality of Velo’s work has also propelled another characteristic: we’re almost entirely built on recommendation. Word-of-mouth, alongside a methodology of iterating to excellence has seen Velo win clients such as the Financial Times, McGraw Hill Education, and Savills. We deliver quality work, underpinned by communication and transparency. Receiving recognition for our hard work means everything to us and so it fills us with pride to be able to share the many acknowledgements that we have gained. Highlights for us include winning The Drum Recommends award in 2020, The European Agency Awards in 2020, and securing finalist slots in the UK Content Awards and the Global Marketing Awards. We’re thrilled to be able to add being a finalist for the UK Agency Awards 2023 to the list and would also like to share some of our recent successful projects that the award recognises us for:
Miles for Smiles
Movement is so vital – not only for general happiness, but also for maintaining a work-life balance. Did you know the average office worker spends five years of their life sitting at their desk, and the average step count sits between 3,000 to 4,000 per day? This was recognised by the leadership team at Velo, and correspondingly caused us to launch our Miles for Smiles initiative in 2021. Through this, Velonauts are encouraged to walk, run, cycle and just move as much as possible over the course of a month to raise money for charities close to their hearts. In 2022, we raised over £1,900; and as we continue the initiative this year, we anticipate taking that figure even higher! Find out more and see how much fun we had here.
Tokio Marine HCC Client Work
Recently, we assisted Tokio Marine HCC in refreshing their visual identity and with the creation of new, refreshed templates. This was shaped by thorough competitor analysis within the market and stakeholder interviews, and included the development of a new strapline in tandem with creative, conceptual marketing. We’re proud to have received great feedback on what we produced:
“You hit the brief pretty much off the bat. I’m really pleased with it. Fits our industry and fits how we want to position ourselves as a global player.” – Phelim Browne, TMHCC
Troup Bywaters + Anders Client Work
We’ve been working with TB+A since 2016 and remain proud to continually be their agency of choice., covering everything from brand storytelling and positioning to a thought leadership strategy and long-form content. This year, we even had the pleasure of collaborating with them on the launch of their first ESG report. Again, it is warming to have received such lovely feedback on our work with them:
“Velo has been instrumental in supporting our business and brand strategy. They are a clear thinking, flexible, B2B agency who care about delivering results.” – Leigh Williams, TB+A
Navtech Radar Client Work
We supported Navtech Radar on their product launch at the world’s largest mining exhibition, Bauma. This involved an ABM-led one-to-few campaign as well as creative support across assets such as brochures and the stand design to ensure a fantastic in-person experience. This resulted in some great feedback:
“They feel like an extension of my team. That enthusiasm has come to life in the high quality of work they have produced.” – Sian Hawley, Navtech Radar
We’re delighted to have been selected as a finalist for the esteemed UK Agency Awards 2023 and we’re excited to find out the results! We are committed to delivering exceptional service and cultivating long-lasting relationships with clients, and our team works so hard to achieve this. Therefore, the acknowledgement of our efforts through this nomination is deeply gratifying and rewarding, serving as a testament to the dedication and hard work of our incredible team. As an agency predominantly built on recommendation, being recognised, and shortlisted for awards like this truly means a lot to us!
You can find out more about who we are and what we do here: https://velo-b2b.com
Or see what we’re up to via LinkedIn.