In the face of fierce competition, we were able to obliterate targets and provide smashing results that gave credit to the amazing services Joint has to offer.
Our work with the luxury student accommodation provider has been recognised for the Campaign Effectiveness Award at the UK Agency Awards 2023. Utilising creative approaches, a website rebuild, improved tracking and hyper-targeted approaches, this campaign turned real estate advertising on its head. Our future-forward mindset and unwavering commitment to being a trusted partner drove us to create a campaign that resonated with the spirit of Joint, captivating audiences with unstoppable momentum using novel approaches to targeting.
In just three short months, and only using 61% of our budget, this full-service initiative conquered targets on unparalleled levels with a 3875% ROAS. With bookings soaring 40% YoY, the client is now poised to launch 12 new properties across 2 additional cities, 4 months ahead of schedule.
We’re over the moon to have been shortlisted for such a prestigious award with Joint. At Arke, it’s our mission to deliver above and beyond, and we’re glad this was recognised in the judging process.
Leading the results centric advertising approach for the campaign, Arke’s Head of Paid Media, Ben Halliday, shared, “We are incredibly proud to have been shortlisted for The Campaign Effectiveness award, which reflects the hard work and dedication of our talented team here at Arke.”
“This is a true testament to the trust and partnership we have built with Joint, who we thoroughly enjoy collaborating with to bring their mission to life with outstanding results.”
The results for the Campaign Effectiveness Award will be revealed at the UK Agency Awards 2023 ceremony in London on the 21st of September. We can’t wait to see all the other finalists there to celebrate great work in the industry. Fingers crossed we come away as winners!