Hands Against Hatred is a Campaign close to HDY’s Heart
#Hands Against Hatred wasn’t created for conversions, it was a reaction to the hurt of a community. With no budget or client, it was created to inspire others to speak up for what’s right and unite communities and spread awareness of the reality that homophobic attacks still occur.
In the early hours of Sunday 10th October 2021, a young man sustained horrific injuries to his head following a brutal attack by an assailant who used a bottle and an iron bar. The young man was targeted for the simple act of holding hands with his partner in Birmingham’s gay district.
HDY Reacted and here is their story.
Recognising the power of speaking up and being a proud ally of the LGBTQIA+ community, we called on our contacts and used our platforms to secure free out-of-home advertising with support from the editor of the Birmingham Post & Mail.
The spark that provoked a social phenomenon. Hands Against Hatred commanded attention from millions of people both online and offline. Social media scrollers and high street bypassers all took in the simple visual centred around one simple act. Holding hands.
What started as a moment to show our support quickly became a widely circulated photo on the net with #HandsAgainstHatred making its way across Birmingham through the power of social media. It was clear that many stood with us in supporting the LGBTQIA+ community and we are proud to know that we stood up for our core values not only as a company, but as individuals.
UK Agency Awards Judges said
“We thought this was a beautiful campaign for a fantastic cause, that clearly struck a chord with a wide audience. The execution was stylish and intriguing, but the campaign succeeded as it was delivered straight from the heart. This recognition is well deserved, congratulations!”
The Silver Award is now back at HDY headquarters in Birmingham and the team are extremely proud.
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