Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

This year’s judging panel will be announced shortly.

 

Tom Bourlet | Owner | Take It Offline

Tom has worked in the marketing industry for 10 years, running some of the most viral campaigns globally for various brands, including running a Bubble Football World Cup and being featured on TV and radio numerous times. With experience both on the agency and client side, Tom has since left to become a marketing consultant, as well as focusing on the marketing round table conference TakeItOffline and the Venue app DrinksPal, along with all of his affiliate brands and blogs.

David Crawford | Founder | The Digital Strategy Unit

David Crawford has worked for the last 25 years in marketing and digital agencies of all shapes and sizes. He was most recently Managing Director of Branded3, one of the UK’s leading search agencies, and has also held senior positions at McCann, BJL and twenty-six. He has worked directly with clients such as American Airlines, UPS and Bentley as well as help a couple of tech start-ups develop and deliver their digital & marketing strategies. He now works with creative, digital and tech agencies as a Non-Exec Director, Board Advisor and Coach.

Sarah Erridge | Marketing & Communications Manager | Aon plc

Sarah began her career at a leading strategic communications and events agency delivering change communication programmes for the likes of KPMG, Transport for London and Coca-Cola. Now working in-house for a leading global professional services firm Aon plc., Sarah leads external and internal marketing communications campaigns ranging from the rollout of a new brand identity to 50,00 colleagues globally, to co-ordinating industry conferences in Europe, Asia and the USA. Outside of work, Sarah is a school governor, mentor to a year 12 college student and a member of the prominent St Martin-in-the-Fields Chorus.

Samuel Hall | Senior Director, Corporate, Employee and Brand Communications | ServiceNow

With 20 years of experience within the brand, media, content and communications world, across corporate, consumer, employee and leadership communication roles, I am a true believer in the value that strategic communications can bring to any organisation, be it in terms of brand equity, direct contribution to the bottom line or employee engagement, or all three! I have a proven track record in campaign management, content creation, social media strategy, people and agency management, both at a global, regional and local market level, supported by solid contacts across both UK and international media and influencers.

Dr Sophie Iredale | Manchester Metropolitan University

Stephen Knight | Managing Director | Pimento

A former Advertising Executive, Brand & Marketing Director and CMO with 30 years sales and marketing experience. Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. Five years with the Walt Disney Company latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa. In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts. Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005, Europe’s largest virtual agency. From 2013-2016 Stephen extended his role at Pimento with interim contracts at SSE as Head of Brand, Marketing and CMO. In addition to his responsibilities at Pimento he is a NED of Ebico, a not-for-profit energy company and a trustee of its Charity.

Paul Morris | Director of Digital Marketing | Marshalls

Paul has 20 years’ experience leading Marketing & Digital both Agency & Brand side. Paul was previously Head of Marketing at Tesco Bank, global Digital Director at PZ Cussons (brands including St Tropez, Imperial Leather & Original Source), led Digital marketing at the Co-op Group (Food > Funeralcare) and has through the line experience of working both client and agency side with brands including Wickes, Laterooms, Intercontinental Hotel Group, Cash Generator, Stagecoach and Silverstone.

Donna Pullen | Programmatic EMEA/APAC | Expedia

Donna begun her career in media ten years ago where she started out within the New Business team at OMD UK. Since then, she has worked across a variety of fields within the industry including at Affilinet, where she specialised in Affiliate Marketing and planning and account management at Omnicom Media Group within their B2B Lead Generation and Affiliates team. Following this, she made the transition from agency to sales where she has been specialising in Programmatic advertising ever since starting out as a Sales Manager at Trinity Mirror to currently overseeing Expedia's programmatic division across EMEA and APAC

Ayesha Sethi | Global Principle Marketing Manager | Vodafone

Ayesha Sethi comes with 15 years of strong multi-industry global experience with robust exposure to European, Asia Pacific & South African markets. Her core strengths are in business management, brand marketing, digital media & business development. In the past, she has worked extensively on brand & digital assignments across the Asia Pacific region with renowned brands like Yum! Brands (Taco Bell & Pizza Hut), Goodyear Tires, Vodafone and Zapak (Online gaming giant in India). Currently she leads Social Media Marketing & SEO globally for Vodafone Group Services spanning over multiple countries including European markets, India & South Africa. Ayesha was the winner of the prestigious CMO Asia Young Marketing Star Award for her work in Yum Brands.

Adam Whittles | Digital Marketing (SEO) | Apple