Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

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Judges

Abdul Alhadithi | General Manager | THG Ingenuity

Having worked in marketing and eCommerce for the last 13 years, Abdu's journey at an agency began as a SEO Executive at Search Laboratory. Following that, he worked on brands of all shapes & sizes, including Philips Sonicare, Lorac, Richmond, Cheestrings and Physicians Formula, driving sales & revenue growth across DTC as well as Amazon, PurePlayers and Bricks & Clicks. Most recently, Abdu was involved with a Digital & Marketing Transformation project at Heathrow Airport and now works as Head of Client Marketing at THG Ingenuity, helping brands drive global DTC growth.

David Chadderton | Marketing Director | Homes for Students Ltd

Following a highly successful first career as an RAF Air Combat Instructor flying Tornado fighters around the world, Dave forged a second career in digital consultancy, working freelance and later for digital and lead generation agencies before finding his home 'in-house'. His data-driven approach to ROI-based digital marketing has helped Homes for Students become one of the biggest student accommodation companies in the UK, growing by over 98% in the last 2 years and generating over £200M revenue pa. His fully integrated approach to all digital channels has been applauded by industry leaders such as SEMRush and Ahrefs, and he's constantly pushing the 'norm', preferring to lead in the sector rather than follow. Away from work, Dave enjoys beach walks on the Wirral with his partner and two Jack Russells, Bella and Bobby (aka @sideeyebob). He does other stuff too, but the beach walks are the best.

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Sara de Velasco | Head of UK Marketing | FREENOW

Sara is a senior marketer with experience both in B2C and B2B. She's spent time both in-house and agency side and is as comfortable creating a strategy as talking tactics. Her continuous commitment to find value for customers takes her to constantly ask questions to unearth valuable consumer behaviours.

Ellie England | Sales Director | Microsoft

Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.

Becky Franks | Head of UX & Optimisation | The Co-operative Bank

Part of the Digital & Change leadership team, Becky is Head of UX and Optimisation at The Co-operative Bank. The Co-operative Bank is proud to be the only UK high street bank with a customer-led ethical policy and a purpose to make a positive difference to the lives of their customers and communities. Alongside her role as Head of UX & Optimisation, Becky formed and leads the Digital Bees colleague network. The purpose of the Digital Bees is to build co-operative relationships, support the local community become more digitally confidence, reduce digital poverty and encouraging students into Digital and Tech careers.

Dr Michelle Gledhill | Senior Lecturer | Manchester Met University

Dr Michelle Gledhill is a specialist in in advertising, branding and media. Her position as Programme Leader for MSc Creative Advertising Strategy at Manchester Metropolitan University combines her expertise in strategic thinking when working in consultation on live briefs with brands such as Manchester City, the Happy Linen Company and Manchester Gin, with her passion for developing and nurturing student talent in the Manchester and across the UK. Her fascination for branding led her to complete a unique doctoral thesis on how brands are processed whilst playing videogames. She is a highly experienced marketer, Fellow of the Chartered Institute of Marketing (CIM), CIM Senior Examiner and HE Examiner.

Gareth Goddard | SEO Lead | GetAgent

Gareth discovered a passion for SEO while building his own websites, learning through experience. He has gone on to work agency and client side as well as running his own SEO business. He has a passion for seeing great businesses do better online and loves the challenge and variety that comes with SEO. Currently leading SEO at GetAgent developing their technical and content strategies.

Dr Sophie Iredale | Digital Marketing Lecturer | Manchester Metropolitan University

Sophie has been a Digital Marketer since 2009, becoming a Head of Organic Search for a south Manchester Agency in 2012. In 2015, Sophie then became a Lecturer in Digital Marketing, securing her PhD in 2020. She is now Programme Leader for the Manchester Metropolitan Universities MSc Digital Marketing Communications and an active researcher in the field. ​

Elliot Kemp | Global head of Performance Marketing | Navico

Elliot works client side as the head of digital marketing for the world’s largest recreational marine technology company, Navico, whilst also being a member of a number of SME boards, He first found his passion for digital marketing out of university, while working as a project manager for a hair and beauty wholesaler. During that time he transformed their website - originally created as a temporary measure 10 years beforehand - into a multi-million pound revenue business. Since then he's won the global Google marketing award for his innovative work in mobile advertising, and found further success in digital marketing through agency and consulting work specialising in innovative ways to transform clients’ digital strategies to new levels. His passion for digital transformation continues to influence his work in marketing.

Jude Liemburg | Marketing Director | GOARC

Bringing over 15 years of experience as a marketing professional in the high-tech industry, working with companies to create and strengthen their market position internationally. Extensive global marketing experience in the B2B industry, development, establishment and on-going marketing activities of both start-up companies and large corporations. Highly experienced at marketing strategies and initiatives that are aimed to facilitate the company's business goals, while contributing to the company product's distribution, sales, revenue and the perception of its brand.

Trond Lyngbø | Senior SEO Consultant & Founder | Search Planet

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Plamen Popov | Head of Global SEO | Acronis Global

Plamen Popov is an experienced digital marketer & SEO Expert with history of working for internationally renowned brands. He currently is working as Senior SEO Lead in Acronis, world leader in cyber protection & data security company. Plamen joined last year from the marketing team of Management Financial Group, where he lead global marketing strategies for various fin-tech brands inside the holding. Plamen has a genuine interest in marketing and technology and that drives his experience through out consulting start up companies and leading teams in enterprise brands exploring various aspects of marketing activities including PPC, Social Media, Display, Programmatic, App Marketing and SEO. His passion for Search Marketing & SEO always drives him to learn and explore new possibilities of creating better user experiences and results.

Ric Rodriguez | SEO Consultant

Ric Rodriguez is an experienced search marketing consultant with a history of working with internationally renowned brands. He currently works at Yext, a NYSE listed technology company, joining last year from iProspect, where he led a team driving organic search forward for clients that partnered with their sister media agency Carat. Prior to this, Ric held roles at well-known independent digital agencies, most notably within Croud and at Hearst's iCrossing. Ric has a genuine and infectious passion for marketing and technology and is a frequent author and speaker across well-known industry events and publications.

Lukasz Zelezny | SEO Consultant |

Lukasz Zelezny, UK Search Awards judge, Top10 UK Social Media influencer and former director of organic performance at uSwitch / Zoopla. Currently is working as an independent SEO Consultant helping in organic traffic acquisition, technical SEO and content marketing. Lukasz started his career in 2005 and has since been responsible for the organic performance of a number of companies including HomeAway, Thomson Reuters, The Digital Property Group, Fleetway Travel, uSwitch, Zoopla. Each year Lukasz is speaking at many SEO and social media conferences. He was a speaker at ClickZ Shanghai China, ClickZ Jakarta Indonesia, SiMGA Malta, SES London as well as Marketing Festival in Brno, Brighton SEO in Brighton and UnGagged in London. Every year he is actively participating in 10 to 20 events as an SEO/Social Media keynote speaker. Additionally, he organizes workshops and meetups where he is sharing tips around SEO, Social Media and Analytics. To get in touch with Lukasz simply search “Lukasz Zelezny” or visit https://Zelezny.uk

Become a judge

Would you like to join one of our judging panels? Complete the form below and we’ll be in touch. Please note we only except brand-side judges for this event.