Categories

Please see the following descriptions for more information on each category.

For more information on how to enter and entry fees, please click here.

Don’t forget to take a look at the new categories for 2024 below.

CAMPAIGN AWARDS

The campaign awards recognise individual campaigns created by agencies across multiple business sectors and in specialist areas of digital technology, marketing, and PR. Across all categories, judges are looking for clear campaign objectives, examples of data use that have informed strategy and target audience, details of any challenges faced and why you think your campaign achieved the desired outcomes and succeeded.

Best Social Media Campaign (small)
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Open to campaigns appearing on Twitter, Facebook, Instagram, TikTok and other – Judges want to see a campaign that has really, truly, deeply engaged audiences. Open to agencies with 25 or fewer employees.
Best Social Media Campaign (large)
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Open to campaigns appearing on Twitter, Facebook, Instagram, TikTok and other – Judges want to see a campaign that has really, truly, deeply engaged audiences. Open to agencies with 26 or more employees.
Best SEO Campaign (small)
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Open to campaigns appearing on Twitter, Facebook, Instagram, TikTok and other – Judges want to see a campaign that has really, truly, deeply engaged audiences. Open to agencies with 25 or fewer employees.
Best SEO Campaign (large)
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Staying on top of SEO trends and changing algorithms is no easy task. If you have manoeuvred through the shifting landscape and achieved success show the judges how. Open to agencies with 26 or more employees.
Best PPC Campaign (small)
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Whether you have embraced or rejected automation doesn’t matter. Judges are looking at how you increased visibility to affect the engagement and bottom line. Open to agencies with 25 or fewer employees.
Best PPC Campaign (large)
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Whether you have embraced or rejected automation doesn’t matter. Judges are looking at how you increased visibility to affect the engagement and bottom line. Open to agencies with 26 or more employees.
Best PR Campaign (small)
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Effective PR is one that attracts media attention in a positive way. Judges are looking for campaigns that have put clients in the spotlight through creativity and exceptional us multiple media platforms. Open to agencies with 25 or fewer employees
Best PR Campaign (large)
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Effective PR is one that attracts media attention in a positive way. Judges are looking for campaigns that have put clients in the spotlight through creativity and exceptional us multiple media platforms. Open to agencies with 26 or more employees.
Best Not-for-Profit Campaign (small)
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Not-for-Profit campaigns are all about reaching the audience and getting them to react. If you have delivered an outstanding campaign that has reached out and gained engagement this year you really do deserve to be an award winner. Open to agencies with 25 or fewer employees
Best Not-For-Profit Campaign (large)
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Not-for-Profit campaigns are all about reaching the audience and getting them to react. If you have delivered an outstanding campaign that has reached out and gained engagement this year you really do deserve to be an award winner. Open to agencies with 26 or more employees.
Best Marketing Campaign (small)
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Judges are looking for clearly defined, structured marketing campaigns with a clear goal from the outset. The campaign must have achieved outstanding results, whether that be in creating sales, driving downloads, increasing email subscriptions or growing a social media following. Open to agencies with 25 or fewer employees
Best Marketing Campaign (large)
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Judges are looking for clearly defined, structured marketing campaigns with a clear goal from the outset. The campaign must have achieved outstanding results, whether that be in creating sales, driving downloads, increasing email subscriptions or growing a social media following. Open to agencies with 26 or more employees.
Best Integrated Campaign (small)
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Demonstrating excellence across multiple channels Judges are looking for consistent messaging that measurably creates viewers into customers and has an impressive ROI. Open to agencies with 25 or fewer employees
Best Integrated Campaign (large)
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Demonstrating excellence across multiple channels Judges are looking for consistent messaging that measurably creates viewers into customers and has an impressive ROI. Open to agencies with 26 or more employees.
Best Event
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Recognition of an outstanding event that has successfully raised awareness of their client’s brand. This can be any kind of event including a product launch, conference, awards ceremony, seminar, large scale public event, press launch.
Best New Business Campaign (small)
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Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation. Open to agencies with 25 or fewer employees
Best New Business Campaign (large)
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Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation. Open to agencies with 26 or more employees.
Best Local Campaign (small)
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This category showcases campaigns that are targeted to a local audience. Judges are looking for a campaign that’s message hits home and delivers ROI. Open to agencies with 25 or fewer employees
Best Local Campaign (large)
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This category showcases campaigns that are targeted to a local audience. Judges are looking for a campaign that’s message hits home and delivers ROI. Open to agencies with 26 or more employees.
Best Crisis Communications or Response Campaign
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All very best in business have crisis response campaigns or communications to ensure peace of mind, wellbeing and recovery. Judges are looking for campaigns that have resulted in successful engagement and bounce back.
Campaign Effectiveness Award (small)
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Recognition of an agencies client work that has had the biggest impact on their client’s business and is able to demonstrate the marketing payback. Open to agencies with 25 or fewer employees
Campaign Effectiveness Award (large)
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Judges want to see impressive ROI across multiple elements of a campaign. Increased website traffic, session durations, page views, new visitors and buy in all adds up to winning this award. Open to agencies with 26 or more employees.
NEW TO 2024: Best Use of AI in Client Campaign
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The Best Use of AI in Client Campaign recognizes exceptional achievements in leveraging artificial intelligence to enhance and elevate client campaigns. Judges will be looking for projects that not only meet but exceed client expectations, demonstrating measurable improvements in campaign performance, engagement, and overall success.
NEW TO 2024: Best Use of ABM
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The Best Use of ABM award acknowledges agencies that strategically align their ABM initiatives with overarching business goals. This category highlights excellence in personalised and targeted content delivery, collaboration with sales teams for effective engagement, and the adaptability and scalability of ABM strategies in response to evolving market conditions. Judges recognise those making significant strides in the world of account-based marketing.
NEW TO 2024: ABM Campaign of the Year
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Celebrate innovation and creativity in account-based marketing with the ABM Campaign of the Year award. This category recognises campaigns that stand out through their original strategies, impactful targeting of high-value accounts, seamless multichannel integration, and the ability to demonstrate measurable ROI and revenue growth.

CULTURE AWARD

The judges will be looking for a clear description of the agency’s culture and how this contributes to its growth. They will be expecting to hear how training and development are used to help support the agency team in securing new business and growing existing accounts.

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Best Agency Culture
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Recognition of an agency for the creation of an exceptional new business culture, investing in training, support and development of its team to help them win new business and grow existing accounts.
Best Culture Transformation Initiative
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Judges are looking for an initiative that has transformed the workplace and positively impacted on individuals, productivity and profitability.
Best Charitable/Corporate Social Responsibility Award
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This category and award recognises the work that agencies and in-house teams do to support their local community or charity of choice.
Best Inclusion and Diversity Initiative
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Judges are looking to recognise an organisation that celebrated inclusion and diversity and that demonstrates policy day in and day out to positively impact on individuals and company culture.
Best Flexible Working Policy
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Flexible working is not just about hybrid locations. Judges want to see how employers are looking outside of the box to offer flexible working to employees that benefits both parties.

AGENCY, TEAM & RISING STAR AWARDS

The agency awards categories are designed to recognise and reward agencies for their specialist skills and areas of expertise. Agencies that demonstrate multiple skill sets can enter as many categories as they see fit their competencies and which match their success. Across all categories, judges are looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Small agencies are those with up to 25 employees and large agencies are those with 26 and over.

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Rising Agency Star Award
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Recognising an individual who plays an integral part in the wider team. A person who adds creative and innovative thought to your business and who you believe has a bright future in your industry. Nominations are open for individuals aged 30 or under on September 21, 2023
Best New Agency (Under 18 Months Old)
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This category celebrates agencies who are new to the industry. Demonstrate how you have delivered successful campaigns to deliver growth and how your team works to develop your presence and business.
Digital Agency of the Year (small)
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You are consistently delivering campaigns for brands and business which encompass multiple marketing platforms, maximise influence and build growth. Open to agencies with 25 or fewer employees.
Digital Agency of the Year (large)
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You are consistently delivering campaigns for brands and business which encompass multiple marketing platforms, maximise influence and build growth. Open to agencies with 26 or more employees.
Media Buying Agency of the Year (small)
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This category celebrates agencies who know how to identify and purchase ad space on the right channel for the targeted audience. Open to agencies with 25 or fewer employees.
Media Buying Agency of the Year (large)
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This category celebrates agencies who know how to identify and purchase ad space on the right channel for the targeted audience. Open to agencies with 26 or more employees.
B2B Agency of the Year (small)
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You are a team of experts who live and breathe marketing, digital, copywriting, advertising, web design and so much more in the business-to-business sector. Open to agencies with 25 or fewer employees.
B2B Agency of the Year (large)
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You are a team of experts who live and breathe marketing, digital, copywriting, advertising, web design and so much more in the business-to-business sector. Open to agencies with 26 or more employees.
B2C Agency of the Year (small)
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You are a team of experts who live and breathe B2C marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build. Open to agencies with 25 or fewer employees.
B2C Agency of the Year (large)
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You are a team of experts who live and breathe B2C marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build. Open to agencies with 26 or more employees.
eCommerce Agency of the Year (small)
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Entries are welcomed from agencies which specialise in eCommerce. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 25 or fewer employees.
eCommerce Agency of the Year (large)
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Entries are welcomed from agencies which specialise in eCommerce. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 26 or more employees.
CRO Agency of the Year (small)
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Entries are welcomed from agencies which specialise in CRO. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 25 or fewer employees.
CRO Agency of the Year (large)
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Entries are welcomed from agencies which specialise in CRO. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 26 or more employees.
SEO Agency of the Year (small)
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The value of SEO is exponential. Your research and search engine craft is what makes the difference to growth and engagement. Judges want to see the SEO that is beating the algorithms and adding real value. Open to agencies with 25 or fewer employees.
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SEO Agency of the Year (large)
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The value of SEO is exponential. Your research and search engine craft is what makes the difference to growth and engagement. Judges want to see the SEO that is beating the algorithms and adding real value. Open to agencies with 26 or more employees.
PPC Agency of the Year (small)
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Entries are welcomed from agencies which specialise in PPC. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 25 or fewer employees.
PPC Agency of the Year (large)
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Entries are welcomed from agencies which specialise in PPC. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 26 or more employees.
Integrated Search Agency of the Year (small)
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A much-coveted title, this category celebrates agencies that offer clients everything they need under one roof. Judges want to see how you used resources, implemented a range of marketing strategies and worked together to achieve results. Open to agencies with 25 or fewer employees.
Integrated Search Agency of the Year (large)
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A much-coveted title, this category celebrates agencies that offer clients everything they need under one roof. Judges want to see how you used resources, implemented a range of marketing strategies and worked together to achieve results. Open to agencies with 26 or more employees.
Social Media Agency of the Year (small)
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Entries are welcomed from agencies which specialise in social media. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 25 or fewer employees.
Social Media Agency of the Year (large)
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Entries are welcomed from agencies which specialise in social media. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 26 or more employees.
Marketing Agency of the Year (small)
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Social Media, PPC, SEO, Content and technology are all strings to your very impressive marketing bow. Your people are all experts in their field and your craft is honed to perfection. Judges just want you to prove it! Open to agencies with 25 or fewer employees.
Marketing Agency of the Year (large)
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Social Media, PPC, SEO, Content and technology are all strings to your very impressive marketing bow. Your people are all experts in their field and your craft is honed to perfection. Judges just want you to prove it! Open to agencies with 26 or more employees.
Creative/Design Agency of the Year (small)
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Entries are welcomed from agencies which specialise in Creative/Design. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 25 or fewer employees.
Creative/Design Agency of the Year (large)
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Entries are welcomed from agencies which specialise in Creative/Design. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 25 or fewer employees.
Advertising Agency of the Year (small)
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Entries are welcomed from agencies which specialise in advertising. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 25 or fewer employees.
Advertising Agency of the Year (large)
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Entries are welcomed from agencies which specialise in advertising. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 26 or more employees.
UX Agency of the Year (small)
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Entries are welcomed from agencies which specialise in UX. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 25 or fewer employees.
UX Agency of the Year (large)
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Entries are welcomed from agencies which specialise in UX. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 26 or more employees.
Independent Agency of the Year (small)
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Your outside point of view, flexibility and creative expertise is achieving client goals. Judges are looking for innovation and success, return on investment and client understanding. Open to agencies with 25 or fewer employees.
Independent Agency of the Year (large)
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Your outside point of view, flexibility and creative expertise is achieving client goals. Judges are looking for innovation and success, return on investment and client understanding. Open to agencies with 26 or more employees.
PR Agency of the Year (small)
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Professional, organized and client and campaign focused. You consistently produce campaigns that change public opinion and actions through well-conceived ideas delivered through multiple media channels. Open to agencies with 25 or fewer employees.
PR Agency of the Year (large)
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Professional, organised and client and campaign-focused. You consistently produce campaigns that change public opinion and actions through well-conceived ideas delivered through multiple media channels. Open to agencies with 26 or more employees.
Innovative Agency of the Year (small)
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Judges are looking to celebrate agencies who are original and creative thinking with teams who are looking to create the next benchmark and move campaigns to another level. Open to agencies with 25 or fewer employees.
Innovative Agency of the Year (large)
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Judges are looking to celebrate agencies who are original and creative thinking with teams who are looking to create the next benchmark and move campaigns to another level. Open to agencies with 26 or more employees.
Integrated Agency of the Year (small)
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Entries are welcomed from integrated agencies. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 25 or fewer employees.
Integrated Agency of the Year (large)
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Entries are welcomed from integrated agencies. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 26 or more employees.
Best Small Agency of the Year
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Entries are welcomed from small agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 25 or fewer employees.
Best Large Agency of the Year
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Entries are welcomed from large agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Open to agencies with 26 or more employees.

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Testimonials

"We’re thrilled to have scooped two prestigious awards at the 2022 UK Agency Awards, taking home SEO Agency of the Year and Best SEO Campaign! Thank you to the UK Agency Awards for a brilliant night and congratulations to all the other winners!"
Evoluted
"We have received not one, not two, but SIX nominations for the UK Agency Awards 2022 and we couldn’t be happier about it. Amongst the most prestigious accolades in the Agency calendar, The Agency Awards recognise and reward exceptional work across the UK."
Genesis
"We are honoured to be shortlisted in the Best Local Campaign for the UK Agency Awards 2022. ‘Life is not easy but hard work always pays.’ It’s not an easy way to get nominated, entered and even be shortlisted for the Best Local Campaign. It is evidence of our team’s efforts and harmony."
Comms8
"To the team at PHD Marketing, being recognised by industry peers at the prestigious UK Agency Awards means more than additional ‘silverware for the cabinet’ – it’s real, tangible proof that with the right business attitude, an empowered team and a true hunger for change, every agency has the capacity and potential to excel on the world’s stage."
PHD
"Being shortlisted for three awards (B2B Agency of the Year, Marketing Agency of the Year, and Integrated Agency of the Year) at the UK Agency Awards is an accomplishment in itself. We’re thrilled with the recognition that our outstanding work this year has granted us."
Octopus Group
"We’re thrilled to have picked up the award for ‘Best New Business Campaign (small)’ for our work with one of our newest clients. This year was the first year we’ve been shortlisted, so to win such a prestigious award really is a testament to the team, as well as our client, for putting their trust in us to deliver." Beth Nash
Smart Monkey
"We are absolutely over the moon to have been named ‘Marketing Agency of the Year’ at this year’s UK Agency Awards! At House Digital, we pour our hearts and souls into every single thing that we do, whether that’s delivering digital excellence for our valued clients, or conducting our tailor-made HD Academy training programmes - so to see our efforts acknowledged amidst such fierce competition is nothing short of a dream come true!"
House Digital
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