Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.
Entry Tips
Always remember to tie your aims and objectives to your results, keep to the word count – the panel judges 50 plus entries each so they don’t want war and peace! Quote real figures where you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips, download our Guide to Entering Awards PDF.
Agency Categories
Judges reserve the right to award Small and Large Agency of the Year winners for each of the agency categories where appropriate.
Small Agency: Up to 25 employees
Large Agency: 26 & over employees
Best Social Media Campaign
Recognition of an outstanding use of social media channels in a campaign.Best SEO Campaign
Recognition of an outstanding use of SEO in a campaign.Best PPC Campaign
Recognition of an outstanding use of PPC in a campaign.Best PR Campaign
Recognition of an outstanding use of Public Relations in a campaign.Best Not-for-Profit Campaign
Recognition of an outstanding not for profit or charity campaign.Best Marketing Campaign
Recognition of an outstanding marketing campaign.Best Integrated Campaign
Recognition of an outstanding integrated campaign.Best Event
Recognition of an outstanding event that has successfully raised awareness of their client’s brand. This can be any kind of event including a product launch, conference, awards ceremony, seminar, large scale public event, press launch.Best New Business Campaign
Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation.Best Crisis Communications or Response Campaign
Recognition of an outstanding crisis communication or response campaign.Campaign Effectiveness Award
Recognition of an agencies client work that has had the biggest impact on their client’s business and is able to demonstrate their marketing payback.Best Agency Culture
Recognition of an agency for the creation of an exceptional new business culture, investing in training, support and development of its team to help them win new business and grow existing accounts.Rising Agency Star Award
An award to recognise the UK’s rising agency star (under 25 years on the date of the awards ceremony).Best New Agency (Under 18 Months Old)
Entries are welcomed from agencies which are under 18 months old on 17 September 2020. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.Biddable Media Agency of the Year
Entries are welcomed from agencies which specialise in biddable media. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Digital Agency of the Year
Entries are welcomed from agencies which specialise in the use of digital. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.Media Buying Agency of the Year
Entries are welcomed from agencies which specialise in media buying. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.B2B Agency of the Year
Entries are welcomed from agencies which specialise in B2B. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.B2C Agency of the Year
Entries are welcomed from agencies which specialise in B2C. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. eCommerce Agency of the Year
Entries are welcomed from agencies which specialise in eCommerce. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.SEO Agency of the Year
Entries are welcomed from agencies which specialise in SEO. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.PPC Agency of the Year
Entries are welcomed from agencies which specialise in PPC. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.Integrated Search Agency of the Year
Entries are welcomed from agencies which specialise in Search, including SEO and PPC. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.Social Media Agency of the Year
Entries are welcomed from agencies which specialise in social media. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.Marketing Agency of the Year
Entries are welcomed from agencies which specialise in Marketing and brand management. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.Creative/Advertising Agency of the Year
Entries are welcomed from agencies which specialise in Creative/Advertising. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.Design Agency of the Year
Entries are welcomed from agencies which specialise in design and creativity. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.CRO Agency of the Year
Entries are welcomed from agencies which specialise in CRO. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.UX Agency of the Year
Entries are welcomed from agencies which specialise in UX. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Independent Agency of the Year
Entries are welcomed from agencies that are independent. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.PR Agency of the Year
Entries are welcomed from agencies which specialise in public relations. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.Innovative Agency of the Year
Entries are welcomed from agencies which have shown a commitment to innovation. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.Integrated Agency of the Year
Entries are welcomed from integrated agencies. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Most Impressive Small Agency Growth
Entries are welcomed from small agencies (turnover £2million and under) who have shown an outstanding level of growth / new business wins in the period June 2019 – June 2020. Judges will be looking for a clear outline of growth strategy and growth achievement, examples of initiatives to drive growth, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview and history of the agency, number of staff, details of clients and turnover figures. In order to support “Don’t Panic’s” desire to provide increased value to award entrants in 2020, Waypoint as the sponsor of the award will bring the benefit of their skills, experience, market knowledge and judgement to this award process in a unique way. Waypoint will provide a valuable “Agency Assessment”, free of charge, for all award entrants that will provide powerful insights and best practice guidance that the recipients can use to inform their growth strategy and plans to improve their agency. Find out more here.