Please see the following descriptions for more information on each category.
For more information on how to enter and entry fees, please click here.
Across all categories, judges will be looking for clear campaign objectives, examples of data use that has informed strategy and target audience, details of any challenges faced and why you think your campaign achieved the desired outcomes and succeeded. Please be sure to include a concise overview of the campaign and why you believe your campaign should win this award.
Best Social Media CampaignRecognition of an outstanding use of social media channels in a campaign.
Best SEO CampaignRecognition of an outstanding use of SEO in a campaign.
Best PPC CampaignRecognition of an outstanding use of PPC in a campaign.
Best PR CampaignRecognition of an outstanding use of Public Relations in a campaign.
Best Not-for-Profit CampaignRecognition of an outstanding not for profit or charity campaign.
Best Marketing CampaignRecognition of an outstanding marketing campaign.
Best Integrated CampaignRecognition of an outstanding integrated campaign.
Best EventRecognition of an outstanding event that has successfully raised awareness of their client’s brand. This can be any kind of event including a product launch, conference, awards ceremony, seminar, large scale public event, press launch.
Best New Business CampaignRecognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation.
Best Crisis Communications or Response CampaignRecognition of an outstanding crisis communication or response campaign.
Campaign Effectiveness AwardRecognition of an agencies client work that has had the biggest impact on their client’s business and is able to demonstrate the marketing payback.
Best Local Campaign
Recognition of an outstanding local campaign.
CULTURE & CONTINUITY AWARDS
Best Agency Culture
Recognition of an agency for the creation of an exceptional new business culture, investing in training, support and development of its team to help them win new business and grow existing accounts.
COVID Business Continuity Award
AGENCY / TEAM / RISING STAR AWARDS
Across all categories, judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Judges reserve the right to award Small and Large Agency of the Year winners for each of the categories where appropriate:
Small Agency: Up to 25 employees
Large Agency: 26 & over employees