Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category.

The judging session will take place on 7 July 2021.

The shortlist will be announced on the 9 July 2021.

The awards will be judged by some of the biggest in-house names in the digital and creative industries. Click here to see this year’s judging panel.

 

Entries should not exceed 1000 words in total and should relate to work undertaken between February 2020 – July 2021.

9 September

Winners Announced

Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Total budget
  • Objectives
  • Strategy & target audience
  • Creativity & implementation
  • Results & evaluation

Any entries that do not include information under all of these headings will be marked down. If appropriate you may include one set of supporting materials.

Best Agency Culture / COVID Continuity

The judges will be looking for a clear description of the agency culture and how this contributes to its growth. They will be expecting to hear how training and development is used to help support the agency team in securing new business and growing existing accounts.

Each entry must include information under the following headings:

  • Overview of the agency and its structure
  • Overview of agency culture
  • Initiatives
  • Why you think your entry should win

Any entries that do not include information under all of these headings will be marked down.

Individual / Agency Awards

Judges will be looking for individuals and consultancies that can demonstrate an on-going and sustained commitment to delivering best practice and results while showing a creative and innovative approach to new business. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Details of the individual / consultancy
  • Individual / consultancy objectives
  • Recent campaign or new business pitch or win example
  • Recent achievements
  • Challenges faced
  • Why you think your entry should win

Entries for the Rising Agency Star category must include the nominees date of birth and their age must be 25 or under on the date of the awards ceremony.

Supporting Material

A company or campaign logo (in JPEG format, max 2MB) must be uploaded along with each entry (this may be used on the website, event brochure and presentations should you be shortlisted).

If appropriate you may upload up to 3 pieces of supporting materials along with your entry. These can be in JPEG, PDF or Microsoft Word, and must be under 2MB and could include items such as:

  • Audited accounts
  • Team CV’s
  • Training and development records
  • Copies of media coverage
  • Media evaluation
  • Client references
  • RAJAR / ABC circulation figures
  • Website analytics
  • Testimonials
  • Videos (via online link in form)
  • Publications
  • Marketing materials
  • Photography
  • Weblinks
  • Market research findings

Ethical, Transparent, Fair & Confidentiality

The UK Agency Awards prides itself on its ethical and transparent process and confidentiality is taken extremely seriously.

Judges are not allowed to enter any of the categories.

All judging discussions are confidential, and material will not be shared with anyone outside of the judging panel before or after the ceremony. Judging papers will not be shared with any third parties and will be deleted immediately after the judging period. Judges can only access entries they have been asked to score.

Permission to use any material for winning case studies post-event will be sought from entrants.