Published by isobel.regan@dontpanicprojects.com
Published Date 19.08.2022 
Mediabridge is the fastest growing Out of Home Services company in the UK. We were founded as Bitposter (an Adtech business) and combined our world class OoH tech with client service and insight experience to form Mediabridge, launching in 2020 to ensure OoH media is accessible, open and accountable to all clients and agencies, regardless of size or budget.
We execute measurable, accountable, effective OOH planning and buying. Mediabridge is tech-first, planning led and client outcome focussed.
Despite the devastation to the industry caused by the global pandemic, by 2021 end we hit key milestones:
- 100% Year on year billing growth 20 vs 21 & 21 vs 22
- 32 Staff – 300% increase vs 2020
- We are UK’s fastest growing OoH Services company
We employ assorted approaches in order to purchase OoH media effectively and so we are delighted to have been recognised for our media buying impact by the UK Agency Awards.
It takes smart planning, experience, positive vendor relationships and intelligence with market insight to execute optimum briefs. Mediabridge has invested £5m in proprietary technology and data, freeing our planners to add value via smarter media strategy and deliver stronger buying solutions with accurate measurement frameworks. Our proprietary Bridge platform tracks the market, with live availability, historical pricing, occupancy levels and lead time forecasts. This, alongside experience and daily market engagement, provides an unrivalled market position for negotiations; providing insights on how, where, when to buy efficiently.
Our fair, open model motivates clients to grow their OoH investment, knowing it is traded efficiently and with real focus. Our expertise in media buying means we can deliver agile and effective OOH strategies that give clarity on investment and connect to and resonate with clients’ most valuable audience.
That an expert jury of senior marketers has identified Mediabridge as a standout entry in the media buying category is testament to our hard work, achievements and core belief that OoH should be effective, measurable, accountable and neutral.
We are very proud to have been shortlisted for Media Buying Agency of the Year at the UK Agency Awards and we look forward to awards night in September.
Good luck to all our fellow finalists!
