Published by isobel.regan@dontpanicprojects.com
Published Date 22.08.2022 
Noble Events is the bespoke events agency that brings people together at unforgettable events by becoming an extension of our client’s team, enabling them to focus on their guests, meet their business objectives and shine in front of colleagues and customers. In short, we connect people.
Everything we do is entirely bespoke and tailored to our clients’ needs. We work closely with each client from the initial brief all the way through to onsite delivery and always put our clients at the heart of everything we do. We specialise in media and product launches, conferences, incentive travel, high end customer events, global retailer training and employee engagement events across various sectors including automotive, luxury and financial services. We have a particular strength in understanding and looking after ultra-high net worth individuals, VIPs, royalty, and heads of state and are privileged to work with some truly amazing brands never taking for granted the opportunities they give us to bring their events to life.
This year we really wanted to celebrate and highlight some amazing projects and clients we’ve been honoured to work with and so we took a deep breath and nominated ourselves in several different awards across various different categories. We were thrilled when we got the email from the UK Agency Awards saying we’d been shortlisted for not one but three awards including B2B Agency of the Year and for Best Event for our work with Bentley Motors Extraordinary Women and also for the launch of the INEOS Grenadier and the subsequent GCC Middle East Tour.
The INEOS Grenadier GCC Middle East Tour launched not only a new vehicle but a new automotive marque into the Middle East, something, we believe, was last seen over five years ago. Our brief was for a multi-centre tour, outdoor display, photography/videography shoots and dedicated media, public and customer days. We worked closely with our client not only to understand the new brand but also the vehicle and were extremely hands on especially during the pre-campaign/early stages of the campaign’s delivery. With a Head Office in the UK, it was a key driver for our client that they engaged with a Middle East agency who are extremely well versed in the geography, culture, nuances and idiosyncrasies of the region. Our MD’s 35-year background in working with automotive brands also gave INEOS confidence in our ideas and campaign execution and we rapidly built a mutual trust. After the first successful event INEOS were willing to be guided by us regarding all event ideation and logistics with them taking the lead as brand guardian.
Feedback from INEOS was that the vehicle itself was well received, campaign scheduling was accommodating and the events themselves were thoroughly enjoyed; “stellar” in the words of one guest.
“Thank you all for such a great stand and event at #NOFILTER. I believe ours was the best stand as it had real thought behind it . . . and allowed us to reaffirm who INEOS are and build the wider story. In summary it allowed our team to have a real one-to-one conversation with 258 customers.”
Chris Buxton, Operations Director, ADAMAS Motors LLC
“Thank you for today – extremely well implemented and managed day as usual from Noble Events. Our prospects and customers enjoyed very much and we also closed some business!”
George Duncan, Group Country Manager, ADAMAS Bahrain Motor Company W.L.L
Bentley Motors Extraordinary Women was the launch event for the Bentley Motors programme in the UAE which champions pioneering women in the region whilst simultaneously launching a mentoring and internship programme. This event was so successful that it has been used as a template for a UK launch with Bentley now looking to roll the initiative out across other Middle Eastern countries.
This event saw five Extraordinary Women coming together for a launch event where they pledged their commitment to supporting future women leaders, shared their own leadership experiences in TED Talk-style speeches, group sessions, opened a bespoke gallery exhibition and held 1-1s. A group of young women students from key UAE Universities were invited to the exclusive afternoon to listen and meet the Pioneers and content collected from the event was shared/distributed across targeted channels.
Every woman involved in the event became a part of the story. It wasn’t just about showcasing the key highlighted women but all the women involved (the event was completely delivered by women) from speakers, hosts, event suppliers, catering and waitresses, chauffeurs, hosting, event set up, photography and film. Each woman made a pledge to support and be part of the journey
https://autodrift.ae/news/bentley-launches-extraordinary-women-global-initiative/
Over and abovebeing shortlisted in the UK Agency Awards, Noble Events’ work and team have recently been recognised at several prestigious awards including;
- Our Founder/MD and Deputy MD were recently included in the micebook Power 50, a digital publication showcasing the inspirational women in leadership across the events industry
- Automotive Marketing & Communications Awards – Honda e Launch
- C&IT Awards – Employer of the Year and Automotive Event of the Year
- Middle East Event Awards – Best Employer of the Year, Best Corporate Meeting – Ford FME Distributors Conference and Best Corporate Meeting – Bentley Motors Extraordinary Women
- East Midlands Chamber Enterprising Women – Small Business of the Year and Female Employee of the Year
- SME National Business Awards – Small Business of the Year and Employer of the Year
- Meetings Show – Tomorrow’s Talent
- Finalist in CN Agency Awards – Small Agency of the Year
- Winner in CN Agency Awards – Employer of the Year
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