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To say we were thrilled to receive the news of our nominations for the UK Agency Awards is an understatement!
About Finally
Finally Agency is a B2B marketing agency for the global manufacturing sector. About 5-6 years ago, we niched our services down to focus exclusively on the manufacturing industry – we had a couple of clients in the category already, and we absolutely loved working with them. We thought… wouldn’t it be great if all our clients were like this? And so we made it our mission. Fast forward 5 years later, and we’re a 30-person strong agency with incredible expertise in our niche. Not to mention, nominated for:
🏆 Best B2B Marketing Agency
🏆 Best Integrated Marketing Campaign
🏆 Best Agency Culture
🏆 Best Flexible Working Policy
🏆 Rising Star – Annie-Rose
Entering the UK Agency Awards
This is our first time entering the UK Agency Awards, and scrolling through the list of categories, as Marketing Manager it was hard to choose what to enter. I may be biased, but I could think of an entry for every single one! But time and budget forced me to be semi-sensible, and I just stuck to the 5 categories.
To be a finalist in all 5 categories is an absolute honour and no small feat – I know the calibre of entries and agencies we’re up against, and I am so pleased to have been able to tell the team about our good news. I couldn’t wait to tell the team, but because we work flexibly, I couldn’t tell them in person. I certainly couldn’t wait until the next team meeting, either. It was days away! Instead, I recorded a video and shared it to the whole team on slack. Let’s just say the group chat popped off…!
Our Nominations
🏆 B2B Agency of the Year (large)
Of course, we think we’re the bee’s knees, but even a nomination in this category is super validating! We have increased our turnover by 35% year on year for three years running, taking Finally from £700,000 to £2.4m turnover in the last 3-4 years, and the majority of revenue coming from the growth of existing client accounts. We work hard to deliver successful marketing campaigns for our manufacturing clients, and it pays off with incredible results, consistently exceeding campaign goals.
🏆 Best Integrated Marketing Campaign (large)
Working in collaboration with The Do Collective, Finally helped Australian brand QV Skincare inject their products in the UK & European markets. This unique challenge required raising awareness of the product among two audiences: consumers as well as pharmacists and dermatologists. The goals for the nominated campaign included generating 4.5 million impressions – and we achieved a result of 18.5M. We also more than doubled our target of YouTube ad views from 180,000 to nearly 400,000, and the campaign exceeded its goal of 3,000 leads.
🏆 Best Agency Culture
With the rise of hybrid and remote working, building and maintaining a positive agency culture in a rapidly growing agency is difficult. We’re incredibly proud of our culture, as we worked hard to move away from the hustle and grind mentality prevalent in many agencies. Flexible working and well-being stand as immovable pillars at Finally.
Everybody receives a £750 well-being budget, other budgets & programmes for staff development, access to private healthcare, and a 24/7 GP. These mean the team have the support they need to be happy and comfortable at work. These commitments, alongside a positive culture, have enabled us to reach an incredible 61% staff retention rate since 2021.
🏆 Best Flexible Working Policy
At Finally, life comes first. Our approach to flexible working is a 35-hour work week, with core hours of 10am-3pm. The remaining hours can be made up whenever it best suits the individual. Parents relish the early finish, being able to pick kids up from school without a fuss; some of our creative team do their best work at night, without the fear of an early morning alarm. We only ask the team to come into the office 2 days a month of their choice. The result? Better work, increased productivity, and less stress – a win-win-win, for the agency, the team, and our clients.
🏆 Rising Star – Annie-Rose
Annie-Rose is one of our Account Managers, who has already made an incredible impact on Finally in her year of being with us.
“There is no one more deserving of this nomination than Annie; it’s a real testament to her hard work and determination since joining Finally Agency. Her positive energy is infectious; both clients and colleagues alike love working with her which makes such a positive impact on the projects themselves. She spearheads two of our biggest accounts, making it look like a doddle! So excited to see her continue to develop, and super proud of her. Good luck Annie!” – Amber Mackay, Head of Client Services.
Building on our success
“Being listed in 5 categories is an amazing achievement for the agency; I am so proud of the team and know how much this means to each person as a celebration of all the hard work they put in each and every day to deliver for our clients. Personally, seeing the range of nominations and some of the great company we are keeping, shows me that we’re heading in the right direction, and we will continue to build on the amazing growth we have had.” – Rob Dando, Managing Director
A huge congratulations and good luck to all agencies nominated for the UK Agency Awards. It’s been an exciting year and we’re looking forward to meeting everyone at the ceremony. Whatever happens on the night, everyone should be proud of their achievements, and we can’t wait to celebrate with you all!
