Published by Sue Johns-Chapman
Published Date 18.07.2025 
We’re proud to share that Exter Media has been shortlisted for the Best New Agency category at the UK Agency Awards 2025. As a company founded less than two years ago, this recognition represents more than a milestone — it’s a reflection of the vision, structure, and measurable growth strategy we set out to build from day one.
In a crowded industry of templates and trends, we committed to doing things differently. Our model was built not to sell services, but to engineer systems. Systems that help brands grow more intelligently, adapt more confidently, and succeed more sustainably.
Rethinking What an Agency Can Be
The agency world has no shortage of tools, platforms, and creative services. But for many businesses, these offerings don’t translate into clarity or consistent outcomes. That’s where Exter Media comes in.
We didn’t set out to be a traditional marketing agency offering disconnected services. Instead, we designed Exter Media to be a strategic growth partner, using our Human+ framework to build smart, connected systems that drive real business outcomes. Rather than chasing trends or short-term wins, we focus on what actually drives long-term results.
Human+ is not a tagline. It’s a practical framework we use to guide our entire process — from forecasting how campaigns will perform, to finding the right audiences, running cross-channel strategies, and improving results using real data. It brings together artificial intelligence, data attribution, automation flows, and human strategy — creating a seamless connection between brand, customer, and measurable results.
Where traditional agencies often focus on executing isolated tasks, we focus on building high-performance systems that scale, evolve, and adapt over time.
Our Award-Nominated Work
The work that led to our shortlisting reflects the full depth of this approach. Our Human+ system is designed to help brands move beyond one-off campaigns and into repeatable, scalable growth.
We achieve this by integrating:
- AI-powered forecasting tools that model likely campaign outcomes before a single ad is launched
- Real-time segmentation and lead scoring, based on behaviour, interaction depth, and purchase intent
- Omnichannel campaign orchestration, with email, paid media, content, and SMS flows working in sync
- Accurate data attribution systems that help optimise campaign performance by clearly identifying which channels, audiences, and touchpoints drive revenue — enabling brands to focus on their most profitable customer segments
- Feedback loops, allowing campaigns to continuously improve based on high-value user actions, not just volume metrics
Importantly, we don’t treat automation as a replacement for strategy. In our model, AI handles what should be automated — like campaign forecasting, retargeting logic, and data clustering — while humans focus on positioning, tone, and decision-making. That’s why we call it Human+: the performance of automation, powered by intention and context.
This system has helped our clients improve not only their acquisition efficiency but also customer lifetime value and overall campaign profitability. Rather than optimising around surface-level engagement, we focus on deeper, more commercially aligned growth metrics.
A Different Kind of Delivery Model
One of the ways we’ve further differentiated ourselves is through the way we structure our relationships. We believe that performance breeds trust, and that accountability should be built into the business model — not treated as a post-campaign conversation.
That’s why we offer performance-based pricing, including pay-per-sale models for select engagements. This level of alignment is rare in the agency world, but it’s a model we believe in — because when systems work, the risk becomes the reward.
Working in this way has shaped our team, our client relationships, and our internal processes. It has required precision, discipline, and complete transparency — but it has also resulted in stronger retention, more efficient growth for our clients, and a constant drive toward innovation.
Why This Shortlisting Matters
To be recognised as one of the UK’s top new agencies isn’t just an honour — it’s a signal. It tells us that agencies built for this new era of marketing aren’t just relevant — they’re essential.
This nomination reinforces the need for smarter systems, more collaborative models, and creative strategies rooted in data. It also reaffirms that brands are looking for more than just execution — they’re looking for long-term partners who understand how to build, scale, and optimize in the real world.
At Exter Media, we see this as the beginning of a new chapter — one where agencies are less about fulfilment and more about enablement.
Looking Ahead
Our roadmap is focused on deepening the capabilities that have brought us here. That includes continuing to invest in AI tools that improve forecasting accuracy and data analysis — helping us target more effectively at a time when reaching ideal customers is becoming increasingly difficult due to evolving privacy protections.
We’re also expanding our Human+ framework into new verticals and use cases, ensuring it continues to work effectively across a wide range of industries and customer journeys.
Beyond tools and tactics, our commitment is to building systems that help brands stand out by uncovering fresh angles and creating meaningful differentiation. We aim to help our clients grow not just faster, but smarter — adapting to a world where consumers are more selective, sophisticated, and ever-evolving.
Being shortlisted for the UK Agency Awards 2025 doesn’t mark the finish line — it affirms that our foundation is strong and our direction is resonating.
Find Out More: To explore our Human+ approach and learn more about the way we work, visit:
Website / LinkedIn / Instagram
We’re always open to conversations with brands, teams, and collaborators who share our belief in building for the long term.
