Published by Sue Johns-Chapman
Published Date 23.07.2025 
When your job is turning visitors into loyal customers, it’s rewarding to know you’re getting it right. And what better acknowledgement than to be shortlisted for CRO Agency of the Year and eCommerce Agency of the Year (Small) at the 2025 UK Agency Awards? We’re Blend Commerce, and here’s why our work caught the eye of the judges.
Our Work, in Numbers
- +38% year‑on‑year revenue for a sports-nutrition brand, even with 100k fewer sessions.
- +104 % uplift in subscription opt-ins from a three-variant widget test.
- +£108k incremental monthly revenue for an athleisure brand after a full PDP redesign.
- +336 % conversion rate during a tiered-gifting BFCM campaign for a DTC firewood brand.
Why It Matters
Paid traffic costs more, customers pay less attention, and conversion rates matter now more than ever. We’re specialists at pinpointing opportunities for growth for Shopify brands. From subscription hooks to native bundles, we’ve got that laser-sharp focus on specifics that generalist agencies often miss, and move from hypothesis to live test in just a matter of days.
The Blend Approach: From Insight to Impact
We don’t guess what might work. Our approach starts with our thorough CRO Insights process, where we dig deep into customer behaviour, site analytics, and competitor benchmarks. We find out exactly what’s holding conversions back and then build a focused strategy to unlock growth.
Each recommendation is carefully evaluated using our proven PECTI prioritisation model, assessing exactly how much value it can bring, how quickly it can be implemented, and how feasible it is for your business.
Every deliverable is scoped by our senior strategist, peer-reviewed by design and dev, and signed off by our Head of Design and Development before it reaches your customers. Under the hood, you’ll find detailed SOPs, two-layer QAQC, and a team that believes in quality over quantity.
How We Measure Success
Our goal is measurable, sustained uplift, whether that’s conversion rate, average order value, or revenue per session. Every client engagement includes regular reporting on the metrics that matter.
Our commitment to transparent reporting means you’ll always know what’s working, what’s not, and what’s coming next. We report on the results (and insights) from each A/B test, and we begin onsite reporting and PECTI reprioritisation after three months of implementation. This will generate new optimisation ideas and ensure that the highest-impact tasks are tackled first. Our agile approach ensures that our roadmap aligns with new business goals as well as the latest customer insights.
Why Brands Choose Blend
We work as a true partner to in-house teams. Developers work directly in your codebase, our strategists bring you clear rationale, and every experiment is rigorously tested. You could be a DTC challenger or an established Shopify brand, and you’d get senior-level attention, transparent communication, and recommendations that are always rooted in data and commercial impact.
Small, Senior, Specialist
We’re 11 people with an average tenure of five years. Blend is a rarity in agency land. Our tight feedback loop means strategists talk dev, dev talk design, and everyone speaks revenue, letting us move fast without breaking the brand experience.
Client Snapshot
It’s easy to talk about process and performance, but nothing says more than real feedback. Here’s what it feels like to work with Blend, straight from the brands we support.
What the Shortlist Means to Us
For the team, this is a high-five for every sharp-eyed QA review, seamless handover, and steady commitment to doing things right (the first time). It validates our belief that deep focus beats breadth, and that specialist agencies can punch well above their weight.
What’s Next
Shortlist today, case study tomorrow. Winners are announced in September, but our roadmap doesn’t wait. If you’re ready to turn more clicks into customers, let’s talk! Your growth could be just a few CRO Insights away.
