Published by Sue Johns-Chapman
Published Date 21.08.2025 
At BCM Agency, we’ve never aspired to be the loudest voice in the room – just the most strategic. So, when we received news of our nomination for B2B Agency of the Year (Small) at the UK Agency Awards 2025, it wasn’t just a nod to our work; it was a celebration of everything we stand for: clarity over noise, insight over assumption, and relationships over transactions.
Who We Are
BCM Agency is a close-knit team of six B2B marketing specialists with over 100 years of combined experience. Since our founding in 2016, we’ve carved out a niche as the go-to cognitive marketing partner for the construction sector.
Our team spans strategy, creative, digital marketing, account management, finance, and operations—supported by a trusted network of B2B experts. But what truly sets us apart is how we work: uncovering the “why” behind every brief, building intelligent strategies, and crafting messages that land with impact.
We act as a true extension of our clients’ teams, helping them tackle complexity and drive growth with confidence.
“Being shortlisted for this award is a proud moment for our entire team. It’s validation that strategic clarity and deep client relationships can drive outstanding results — even with small budgets and in complex sectors.” – Miriam Drahmane, CEO.
The Work That Earned the Nomination
Over the past 12 months, our objective has been clear: solidify BCM’s position as a trusted, insight-driven B2B marketing partner within the construction industry.
To achieve this, we set ambitious but focused goals:
- Retain all of our construction clients.
- Deliver campaigns that double qualified leads within six months.
- Drive a minimum 25% engagement lift through smarter, segmented messaging.
- Continue to foster a strong team culture with zero staff turnover.
One of our standout campaigns was for Green Building Design (GBD). Instead of following the well-trodden path of technical sustainability messaging, we shifted the conversation to financial clarity. Our content cut through with a pragmatic tone, showing not just what GBD did, but why it mattered commercially.
With a tightly integrated campaign that included LinkedIn outreach, CPD content, and tailored landing pages, the results were impressive:
- 48% revenue uplift
- 1084% ROI
- Increased market recognition in a fiercely competitive space
This is just one example of how we translate complexity into clarity, and insight into revenue.
Our Highlights and Achievements
We’re proud of every campaign, but some moments over the past year have truly defined our journey:
- Winner – Strategic Planning Award at the Construction Marketing Awards
Recognised for our innovative, data-led strategy development. - 100% client retention
Even amid economic headwinds, energy cost hikes, and legislative shifts, our relationships have remained strong. - 48% revenue uplift for GBD
Achieved through a campaign that simplified complexity and made the business case for sustainability. - Long-term partnerships
40% of our clients have worked with us for over three years, with one client staying with us since our launch almost 10 years ago - Voices in Construction series
A thought leadership panel that reached 1,000+ professionals and initiated sector-wide dialogue on key challenges like retrofit and digital innovation. - Specifier Summit 2024
We hosted over 100 professionals to discuss the future of retrofit, net zero, and sustainable innovation, showcasing our commitment to industry progression. - Zero team turnover and consistent growth
Our internal culture has remained resilient, with weekly “Huddles” and regular “Thrives” that ensure personal development and team cohesion.
“This isn’t just a marketing agency. It’s a team that truly understands how to partner with clients, strategically and on a personal level. BCM delivers on what matters: impact and integrity.” Scott Davis – SpAce Architectural Interiors.
Challenges We’ve Faced and How We’ve Grown
The past year hasn’t been without its hurdles. The construction sector faced:
- Economic volatility
- Reduced marketing budgets
- A cautious, risk-averse attitude from decision-makers
Rather than panic, we stayed grounded in our methodology:
- Sharpening our segmentation and behavioural targeting
- Keeping messaging simple and compelling
- Prioritising value-led storytelling over flashy campaigns
Why This Nomination Matters
There’s no shortage of incredible agencies in the UK. But what makes BCM stand out is our B2B and construction sector specialism, plus our steadfast focus on insight, authenticity, and results.
We don’t enter many awards, but this nomination is special as it celebrates:
- Our ability to punch above our weight with bold thinking and precise execution
- The resilience and talent of a small, high-performing team
- The tangible success our clients experience
“Being nominated among the UK’s best B2B agencies is more than recognition, it’s fuel for our mission to keep delivering smart, meaningful, and transformative marketing.” – BCM Agency Team.
Let’s Stay Connected
We’d love to connect with peers, partners, and fellow construction marketers passionate about meaningful, insight-led B2B work.
