Published by Sue Johns-Chapman
Published Date 22.09.2026 
BF Media has been shortlisted for PR Agency of the Year (Small) at the UK Agency Awards 2026. We’re a team of four. No investors, no holding company, no floor of desks. Just a set of numbers that hold their own against agencies with a lot more headcount behind them.
Who We Are
BF Media is a specialist broadcast PR agency, founded in January 2021 by Safi Zisman. Five years on, we work at the intersection of storytelling and media relations, turning client briefs into conversations that broadcasters want to discuss on air, from national breakfast sofas to regional radio.
The team is small by design, backed by two specialist contractors we bring in for production and campaign delivery, and advised by a Non-Executive Director. What started as a broadcast-only outfit has grown into a business offering research, content creation, newswire distribution and media training, working directly and via partner agencies with brands including EE, Gousto, Wise, Lidl, the Department for Education, Sports Direct, Lucky Saint and Paddy Power.
A Year of Growth, By the Numbers
Fees grew 90% year on year, and the momentum has carried into 2026, with H1 up a further 30% on the same period last year. Project volume grew 66%, and around three quarters of clients who commission an initial project come back to commission more.
Client trust has taken the work further than ever before too. This year saw BF Media commission filming abroad for the first time, in the United States, Brazil and South Korea, alongside standout UK campaigns such as Ancestry’s The Women History Forgot, which used regional storytelling to secure national coverage across ITV, BBC, Sky and commercial radio, and EE’s Women’s Euros campaign reframing football as a tool for connection among teenage girls, which reached 15 national outlets on the first outing of our newswire service.
The growth has already been recognised elsewhere this year. BF Media won Micro Agency of the Year at the PRmoment Awards 2026 and Small Consultancy of the Year at the PRCA Dare Awards, making us the only specialist broadcast consultancy to pick up two agency of the year titles in a single year.
Beyond the Client Work
Growth hasn’t come at the expense of the things we care about outside client billings. BF Media has supported charities including Alzheimer’s Research UK, KidsOut and CoppaFeel on a pro bono basis, and our founder regularly runs free talks in inner-city London schools on PR as a genuine career path for young people who don’t see themselves reflected in the industry.
What Being Shortlisted Means to Us
“This shortlisting belongs to the whole team. We’ve built BF Media without outside investment, without chasing headcount, and without ever treating broadcast as a secondary skill bolted onto a bigger strategy. Seeing that approach being recognised is a brilliant moment for us all.”
– Safi Zisman, Founder, BF Media
Get in Touch
Find out more about BF Media on our website, or follow us on LinkedIn via the BF Media company page and Safi Zisman.
