Published by isobel.regan@dontpanicprojects.com
Published Date 15.08.2022 
Here at The Think Tank, we are chuffed to have received no less than seven nominations at this year’s UK Agency Awards. Kudos to our team and our clients. Your graft, talent and creativity have made Asendia Industries’ and IRIS ‘Time to Grow’ two of our most successful campaigns to date.
The IRIS and Asendia work will go head-to-head in three categories: Best Marketing Campaign, Best Integrated Campaign and Campaign Effectiveness. ‘Time to Grow’ has also been nominated for Best New Business Campaign.
Thank you to the UK Agency Awards for the recognition and the very best of luck to everybody in the categories.
Asendia Industries Campaign
The objective of our was to generate leads that could be converted into sales. We did this by demonstrating our client’s expertise in two key sectors, Fashion and Apparel and Health and Beauty, providing valuable insights for prospects across eight countries: Germany, Sweden, Denmark, Italy, Spain, the Netherlands, US and UK.
We engaged our target audience through a vibrant campaign that featured bold, youthful fashion and beauty-based visuals. Vivid design – perhaps of the kind not usually associated with an international mail provider – helped to inspire audiences to think differently about Asendia and draw their attention to the content.
The Think Tank deployed this creative theme across advertising, landing pages and downloadable assets to provide consistency and drive recognition. The content was based around comprehensive guides to e-commerce within each sector, featuring key stats and figures, market analysis and consumer insights.
Other channels utilised included: Google Display and LinkedIn Sponsored posts which led to custom landing pages with blogs and gated content.
Overall, we brought together a broad range of genuinely helpful and engaging assets for the audiences, resulting in a highly successful campaign for our client.
Over the six months of the campaign, we generated 1,179 qualified marketing leads and 2 million impressions, doubling our target.
IRIS Time to Grow
For IRIS, we created a fun and impactful campaign with ‘’ building brand awareness and lead generation for the five IRIS divisions: accountancy, finance, human resources, payroll and education.
We designed a campaign that ran parallel to and extended the UK government’s ‘Help to Grow’ scheme, which aimed to support businesses in their digital transformation. The core idea was that by streamlining and optimising processes, IRIS software gives businesses back time to invest in growth and development.
The Think Tank built the dynamic concept around five timesaving superheroes, ‘The IRIS Masters of Time,’ who represented the five IRIS divisions.
We engaged the primary target audience – SMEs – through striking visuals and a clear, memorable message that IRIS could own and perpetuate – Time to Grow. We utilised a highly targeted strategy to deliver maximum impact and exceptional results, delivering a custom microsite, digital advertising packages and radio ads. Our social media videos earned over 45,000 views in a month.
Overall, the campaign far exceeded original sales and pipeline estimates:
- Generated over 30.4 million impressions
- Produced 122,129 clicks
- Increased organic traffic by 97% YOY
- Increased direct traffic by 79% YOY
About The Think Tank
Based in central London, is a leading marketing, digital and PR agency, offering a complete range of award-winning marketing services, including brand development, strategic thinking, tactical marketing campaigns, digital communications, PR and design.
Founded upon creative thinking, we have supported our clients to deliver successful marketing and PR activities in the UK, EMEA and beyond for 29 years.
For more information, send us an email at hello@thinktank.org.uk or give us a call on +44 (0) 20 7831 2225.
