News Article ————

Seen Studios Nominated for Creative/Design Agency of the Year.

Author image Published by Sue Johns-Chapman
Published Date 23.08.2024

We are thrilled to announce that Seen Studios has been nominated for Creative/Design Agency of the Year at the UK Agency Awards 2024. This nomination is a proud moment for our entire team, and the recognition is a testament to the relentless creativity, innovation, and passion that define who we are and what we do.

About Seen Studios: Designing with Purpose
Seen Studios is a B Corp-certified creative design and production agency that designs brand environments with purpose. Specialising in experiential retail, we aspire to future-proof the relationship between people and brands by creating engaging, memorable retail experiences. Whether it’s a permanent brand environment or an out-of-home activation, we partner with some of the world’s leading brands to deliver innovative retail experiences that resonate and build meaningful connections with their consumers.

Seen Studios: A Decade of Creative Excellence and Innovation
2023 was a transformative year for Seen Studios as we celebrated our 10th anniversary, completed 177 projects across eight countries worldwide, and won 10 new clients. Alongside this, we set ambitious goals, including growing our team by 30% and expanding our client portfolio with diversified experiential retail productions.

We are proud to have not only met but exceeded these targets. Over the past year, we’ve grown exponentially, expanding our team from 24 to 35—a 46% increase that highlights our commitment to bringing the best talent in-house. This growth has brought additional resources and skills, enabling us to continue pushing creative boundaries and delivering exceptional work for our clients.

Growing beyond the boundaries of physical retail, our work over the past year has spanned the globe, with projects live across multiple markets, including NA, EMEA, and APAC. We’ve had the privilege of partnering with iconic brands like Nike, Jimmy Choo, Timberland, and Coach, delivering experiences that are as memorable as they are impactful. This has resulted in many firsts for these brands, including Jimmy Choo’s Choo Café in Harrods and Seoul, Timberland’s 50th Anniversary Celebrations at Fabric, and Nike’s first-ever Car Boot Sale for the launch of the Nike Dn. Our long-standing relationships with global brands like Nike, Timberland, and Converse are a testament to our team’s dedication to not just creating retail experiences but creating lasting relationships with brands, continuously helping them stay ahead of the curve and push boundaries in new and innovative ways.

 Alongside our work, this year the team achieved a significant milestone: B Corp certification. This certification reflects our commitment to doing business in a way that’s not only creative but also socially and environmentally responsible. It marks the culmination of an 18-month journey and is just the beginning of our teams ongoing commitment to sustainability.

Pushing Creative Boundaries with Iconic Projects

From global activations to local pop-ups, our projects have consistently pushed the boundaries in experiential retail.

One of the standout moments of the past year was our work on Nike’s Dn Car Boot—an adaptation of the weekend car boot sales that are a staple for young Londoners. This event, pitched and won against two industry giants, saw us collaborate with 15 independent fashion vendors and creatives. With over 1,000 attendees, it was a landmark project that highlighted our ability to blend cultural relevance with brand storytelling in a way that truly resonates with consumers.

Discover the project here.

Another highlight was our collaboration with Timberland for their This is Not a Boot 50th Anniversary Celebration at Fabric. This event, inspired by the boot’s deep roots in London’s rave culture, had a reach of over 4 million and was a major success that showcased our ability to create experiences that are both immersive and culturally significant.

Discover the project here.

What This Nomination Means to Us and Looking Forward

We believe that what makes Seen Studios truly special is our ability to create experiences that go beyond the ordinary. From our diverse and talented team to our commitment to sustainability and innovation, we bring something truly unique to every project we take on.

Being recognised as a finalist for Creative/Design Agency of the Year at the UK Agency Awards is an achievement that reflects our team’s dedication, creativity, and continuous pursuit of excellence. For us, this nomination is an affirmation of our approach—one that combines creativity with a deep understanding of consumer behaviour. It’s about creating experiences that are not only visually stunning but also deeply meaningful and memorable.

2024 is set to be a big year for us! We have already completed over 80 projects, and as we look to the future, we are more determined than ever to continue innovating and setting new benchmarks in experiential retail.

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