Published by Sue Johns-Chapman
Published Date 31.07.2025 
By Soph Singer, Marketing Manager at Enjoy Digital
Who we are
We’re Enjoy Digital, a Digital Experience and Performance Marketing agency with over 17 years of experience helping brands grow, ethically and sustainably. Our goal is simple – to deliver digital work that makes a real difference. We focus on deep insight, real teamwork, and straightforward strategies that work.
About the campaign
Hunters is a well-known UK estate agency with more than 200 branches. When they came to us in September 2023, their Google Ads were spending a lot but not getting the results they wanted.
They asked us to improve that, grow valuation leads by 10%, cut the cost per valuation to £50, and do it all without spending more money.
The strategy
We started by getting clear on who Hunters wanted to reach: UK homeowners selling properties and landlords looking for agents. These groups tend to bring the best long-term value.
We used a mix of government data, competitor research, and seasonal trends to figure out where and when to target.
From there, the plan was straightforward:
- Set up campaigns focused on specific regions and branches, with keywords and ads tailored to those local areas.
- Split budgets between brand campaigns for people already familiar with Hunters, and generic campaigns for those searching for estate agents but not necessarily Hunters.
- Make sure ads took people directly to the right branch pages online, so their journey from search to booking a valuation was smooth.
This approach made the budget work smarter, not harder.
How we did it
The existing Google Ads account needed a full overhaul. We stripped back the old setup and rebuilt it with structure and scale in mind.
One big problem was too much spending on broad brand terms, which left local branches struggling to get leads. Plus, the ads weren’t targeted enough by location, so they missed lots of local searches.
We fixed this by focusing budgets on branch-specific campaigns, writing ad copy unique to each location, and constantly tweaking the account based on what was working, week in, week out.
Results that speak for themselves
Between September 2023 and April 2025, the improvements were clear:
- Valuation leads jumped 70.6%, going from 2,660 to 4,537
- The cost per valuation dropped 23.4%, from £54.21 down to £41.51
- Click-to-conversion rate nearly doubled
- Overall ROI hit nearly 595%
And the good news kept coming in 2025:
- 1,923 valuations delivered, beating the target of 1,374
- March saw the highest number of valuations since 2018
- Cost per valuation hit a record low of £24.54 in April
- ROI more than doubled, hitting nearly 1,300%
Austin Hedley‑Richards, Head of Digital Marketing at The Property Franchise Group, said:
“We’ve seen outstanding performance since bringing Enjoy Digital on board. Their hyper-local, insight-led strategy delivers quality leads, and their communication is always responsive and performance-focused.”
Why this campaign stands out
It’s the proof that with the right strategy, you don’t need to spend more to get more.
We showed that a localised, data-driven PPC restructure can dramatically boost results for a national, multi-branch brand, and that this approach is scalable and replicable for others.
We exceeded Hunters’ ambitious targets by a wide margin, cut costs, and built a sustainable foundation for long-term growth.
What this nomination means to us
Being shortlisted for the UK Agency Awards is a huge validation of the hard work and strategic thinking our team put into this campaign. It’s not just a win for Enjoy Digital, it’s a win for our client and a testament to what focused, ethical digital marketing can achieve.
As Eddie Howgate, Senior Paid Media Executive at Enjoy Digital, put it:
“This project was a real turning point for me. Every branch felt like it had its own strategy, not just a copy-paste job. Watching the numbers improve month after month without throwing more money at it was a great feeling.”
For us, it reinforces that smart thinking beats bigger budgets every time.
Want to learn more?
Check out the full case study here: Smarter PPC, Stronger ROI
Visit our homepage: enjoy-digital.co.uk
Follow us on LinkedIn: Enjoy Digital LinkedIn
Follow us on Instagram: @enjoy_digital
