Published by isobel.regan@dontpanicprojects.com
Published Date 23.08.2022 
Booster Box’s a performance agency specialised in scientific marketing, in a nutshell. We’re so proud we made the finals for the Campaign Effectiveness UK Agency Award, with the case “Dynamic Keyword Management on Brand Campaign with SERP Integration”, thanks to our valuable collaboration with Treatwell, the industry’s smartest salon management software with the mission to digitally revolutionise the hair and beauty community. Our team did an incredible job at building a dynamic tool to monitor and compare paid and organic results for Treatwell queries. To avoid paying for already-covered queries, the tool automatically switches off the bidding for keywords that rank higher than the SERP average, while leaving the others active. Besides providing a solution to the never-ending dilemma of PPC (to bid or not to bid on brand keywords?), effectiveness is the essence of this solution since it led to the reallocation of a whopping 80% of the brand campaigns budget!
Treatwell is one of our large, mostly global clients. Despite our unconventional in-the-middle-of-nowhere location (you’d love it), we’re not in the trade-off game of settling for sub-par talent and clients. Indeed, our ultimate goal is to build the Italian Silicon Valley: Silicon Tuscany! As we love challenges, we aim at creating a tech ecosystem in an underdeveloped and totally unexpected location, attracting the most amazing minds and kickstarting revolutionary technologies.
As opposed to many, we do really accept we can’t do everything and are happy with it. Whilst not claiming to be specialised in everything, we decided to be the world champions of Performance Marketing. Cool as that! We have a highly quantitative approach thanks to our team of data scientists, developers, mathematicians and PPC specialists. Being named the 2022 Global PPC Agency of the Year has rewarded our efforts and confirms that we’re well on track!
Long story short we provide our clients with an unfair advantage in highly competitive industries and super complex sectors where tons of data is required, true fact. Our daily mantras are dataism (data-driven decision making is mandatory on our side), automation (pinky swear we have built space-awesome tools) and ownership (we work towards a trust relationship with our clients, sweating as one crew).
We were Born in 2016 as 3 people with a turnover of €175K. Headquarters are in Pietrasanta, Tuscany, a place known for hills, wine and oil, close to Florence: the birthplace of the Renaissance and a major cultural and economic centre (suffice to say its main ‘Piazza’ was the equivalent of modern Times Square back in the 15th century).
Be that as it may, we’re not spending time looking back at our heritage but rather evolving fast, being today a team of 66 and growing with a €4.4M+ revenue and a shining 78% YoY metric. Our +60 medium and large clients resulting in €40M+ of managed budget are highly-satisfied (they said so) and gave us the chance to exceed our goals in revenue, EBITDA, people and retention.
