Published by isobel.regan@dontpanicprojects.com
Published Date 31.07.2024 
We were thrilled when the email landed with us to announce that Ziggy had been selected as a finalist in four categories for the prestigious UK Agency Awards! This recognition underscores our commitment to excellence, innovation, and delivering exceptional results for our clients. We are honoured to be nominated in the categories of Best PPC Campaign, Campaign Effectiveness, B2B Agency of the Year, and Best Flexible Working Policy.
About Ziggy
Founded in 2020 by Christian Radley and Victoria Dyke, Ziggy is a B2B ‘Revenue-First’ Demand Generation Agency. Christian and Victoria recognized a gap in the market for an agency that could transition companies from wasteful lead generation to demand generation, prioritising revenue growth and identifying cost-effective market paths. Since its inception, Ziggy has grown exponentially, boasting a team of 20 talented individuals across the UK and a diverse global client portfolio.
Our mission at Ziggy is to empower businesses with strategic demand generation solutions that drive revenue and create efficient growth. Our team leverages data science, AI, and automation to develop innovative campaigns that deliver measurable results.
Our Award-Nominated Work
Our nomination for the Best PPC Campaign & Campaign Effectiveness celebrates our success in creating and executing a high-impact revenue focused strategy for our client, Canon. Faced with the challenge of building a €3 million revenue pipeline after one of Canon’s major revenue-driving events was cancelled, we devised a strategy that exceeded expectations and resulted in a €4.2 million pipeline and a remarkable 10.9x Return on Ad Spend (ROAS).
Being shortlisted for B2B Agency of the Year is a tremendous honour. This nomination acknowledges our overall excellence and leadership in the B2B sector. Key highlights of our agency include:
- Client-Growth Focused – We prioritise understanding our clients’ growth goals. We deeply understand where are clients are on their growth journey – whether at Series A or Public – we build revenue-driving demand strategies that help SaaS and Enterprise companies scale.
- Innovative Solutions – From building data pipelines for our customers that connect marketing performance with sales outcomes, to leveraging AI in campaign optimization and utilising advanced analytics for better decision-making, innovation is at the core of our operations.
- Proven Results – From Stripe, Canon Europe to Deel – our commitment to experimentation and our ability to measure and grow revenue has helped us build a client portfolio that boasts some of the most successful B2B SaaS and Enterprise companies in the world.
Our nomination for the Best Flexible Working Policy reflects our commitment to creating a supportive and adaptable work environment. At Ziggy, we believe that a happy and motivated team is key to delivering outstanding results. Our flexible working policy includes:
- Remote Work Options – Allowing employees the flexibility to work from home or any location that suits them best.
- Flexible Hours – Empowering our team to choose their working hours, promoting a healthy work-life balance.
- Wellbeing Initiatives – Offering wellness programs, external coaching, mental health support, and regular team-building activities to ensure our employees feel valued and supported.
This nomination is a testament to our dedication to fostering a positive and productive workplace culture that enables our team to thrive.
How Do We Feel About Being Shortlisted?
AMAZING!! That Friday email from the UK Agency Awards team really did mean the world to us. These nominations validate our hard work, creativity, and commitment to excellence. They also reflect the trust and confidence our clients place in us, which drives us to continually push the boundaries and deliver exceptional results.
Christian Radley, Co-Founder
“Being recognized in these prestigious categories is a reflection of our team’s dedication and the innovative spirit that drives Ziggy. We are immensely proud of what we have achieved together.”
Victoria Dyke, Co-Founder
“These nominations highlight our relentless pursuit of excellence and our commitment to creating impactful solutions for our clients. It’s an honour to see our efforts being acknowledged on such a significant platform.”
Looking Ahead
As we eagerly await the awards ceremony, we remain focused on our mission to drive revenue growth and create innovative demand generation strategies for our clients. Being finalists in these categories is already a significant achievement, and we are grateful for the opportunity to be recognized among the best in the industry.
Winning would be a remarkable validation of our efforts, but regardless of the outcome, we are committed to continuing our journey of excellence and making a lasting impact.
Thank you to our clients for trusting us with their campaigns and to the UK Agency Awards for this incredible honour. We look forward to the future with optimism and determination, ready to achieve even greater heights. Stay tuned for more updates, and wish us luck!
