Published by isobel.regan@dontpanicprojects.com
Published Date 15.08.2024 
In the marketing world, creativity without results is just expensive art. Reech, a Shrewsbury-based agency, is proving that the fusion of data-driven performance and strategic creativity is the true catalyst for brand growth. With 76% of marketers reporting that marketing has become more challenging in the past year, one agency is turning obstacles into opportunities. Meet Reech, the full-service marketing powerhouse redefining success in the digital age.
Building a Powerhouse: Reech’s Growth Journey
Founded in 2009 by Rob Hughes, Reech has grown from a startup to a thriving agency with a talented team and impressive client base. The company’s mission is clear: to help brands thrive in today’s challenging landscape. With a full suite of marketing services including branding, strategy, content, digital marketing, photography, and web design, Reech has positioned itself as a true full-service offering for ambitious businesses looking to grow.
Reech tackles the ever-changing marketing landscape with their unique method that blends both performance and creativity. Reech firmly believes that marketing performance can’t be achieved without strategically sound creative. That’s why they’ve built a team of technical experts and creatives under one roof to offer all the marketing solutions businesses need today. This means that every creative decision is backed by data and every performance tactic is amplified with creativity.
What sets Reech apart is not just its impressive growth, but the recognition it has gained along the way. The agency is officially recommended as a top 20 branding agency outside of London by The Drum Recommends and has been shortlisted in the category of “Best Large Agency of the Year” at the UK Agency Awards, a testament to its creativity and real business impact.
The agency’s success is built on a foundation of talent and expertise. With a team of 30 marketing, design, digital and development professionals, Reech brings specialised knowledge to every project. This talented team has allowed the agency to attract and retain an impressive client roster, including big names like Canon, Salboy, Finsbury Food Group, and Radfield Home Care.
Over the past year, Reech has embarked on an impressive journey of growth and transformation. The agency has restructured its operations, establishing clear departmental leadership and a dedicated Business Development team. This move has streamlined processes and improved overall efficiency meaning even better results for their clients. Reech has also revamped its service model and pricing structures, driving turnover for 2024 and beyond.
A key objective for Reech has been onboarding larger brands and removing regional constraints. To do this, the agency has invested in a new strategic marketing and lead generation strategy, encompassing PR, paid advertising, and intermediary networks. The launch of a new website, service offering and brand positioning has further reinforced Reech’s place as a national player in the agency world.
Beyond Business: Reech’s Commitment to Community
But it’s not just about business growth for Reech. The agency places a strong emphasis on nurturing talent and creating a progressive work environment. Over the past 12 months, Reech has introduced an array of staff benefits and perks, flexible working options, and enhanced holiday and healthcare provisions. This focus on employee wellbeing has paid off, with staff retention rates climbing to an impressive 85%.
This investment in employee wellbeing reflects Reech’s broader commitment to creating a positive impact, a philosophy that extends beyond the office walls and into the local community. Reech is also dedicated to supporting the local Shropshire community, pledging at least 1% of annual revenue to charitable causes every year. Each year, they launch the Reech & Reward initiative, which awards a Shropshire charity with £10,000 worth of marketing services. Previous winners include Brightstar, Shrewsbury Food Hub and Dog A.I.D.
Reech’s commitment to marketing excellence is best illustrated through its recent work with Visit Shropshire. The campaign objective was to increase overnight stays in the county and therefore overall tourism spend. The agency developed a national creative campaign that combined strategic paid search, social media advertising, email marketing and Channel 4 Ad Pause placements. The results were impressive, reaching 700,000 individuals across the UK, securing 2.8 million ad views, and increasing website visits by 55%.
What made this campaign truly stand out was Reech’s creative approach. The team produced all media in-house, collaborating with local businesses and attractions to create a campaign that captured the true essence of Shropshire. This blend of creativity and performance-driven strategy exemplifies Reech’s unique approach to working with its clients.
Looking ahead, Reech shows no signs of slowing down. The agency has welcomed three new senior hires and appointed Michael Bush, former Managing Director of Climb Online, as a Non-Executive Director. These strategic moves are set to expand Reech’s digital offering and drive further growth.
“Our success is built on the premise that great marketing is both an art and a science,” says Rob Hughes, founder of Reech. “We’re not just creating beautiful campaigns; we’re driving real, measurable results for our clients. To be shortlisted in the UK Agency Awards is a testament to the work we’re doing – we’re incredibly proud to be finalists.”
As Reech continues to push the boundaries of what’s possible in marketing, one thing is clear: this Midlands-based agency is not just adapting to the future of marketing – it’s actively shaping it. For brands looking to thrive in an increasingly complex digital landscape, Reech offers a compelling blend of creativity, strategy, and results-driven performance. The question isn’t whether your brand can afford to work with Reech, but whether it can afford not to.
