Published by isobel.regan@dontpanicprojects.com
Published Date 01.09.2022 
The Growth Guys was founded in October 2019. We are award-winning multi-channel digital marketers and everything we do is with growth in mind! We plan and build growth strategies that make businesses flourish, attract new customers and retain existing customers. Our immersive and ROI-driven approach has resulted in growth for several of the UK’s most renowned brands.
The Story of The Growth Guys is akin to a movie script. Paul and Karl have been friends since they were 15 and have been in bands together for the best part of 19 years.
In the Summer of 2019, an opportunity for Paul to jump out of the rat race presented itself, so he and Karl met in a Starbucks in York and talked about how the Marketing world was not focusing on ‘growth’ as a metric in a real way. Karl said, ‘If we were going to do something, we should be called The Growth Guys or something?’. Karl transitioned his freelance clients to The Growth Guys and Paul got to work on business development.
We’ve since grown 88.5% YoY, worked with FTSE 100 companies, achieved millions in revenue for clients and have had a blast doing it!
What Do We Do?
We Grow Revenue
Whether our clients are looking to generate more sales using Facebook and Instagram Ads or are looking to drive more leads to their sales pipeline using Pay-Per-Click Advertising, we will tailor a strategy specifically for their business.
We Grow Users
It could be that they are developing a new App for launch and want to drive signups or have a SaaS product and need to acquire users for their beta version. Maybe they need to collate signups for their blog or subscription services.
We Grow Assets
We boost their brand with a unique combination of brand-led creative, conversion rate optimisation and focus on UX-friendly web design. We support businesses in developing and enhancing their digital assets to improve customer experience.
Our Entry
Our objective was to integrate a campaign to improve the Hotel Booked Revenue, ROAS, CTR and CPC for our client, Hampton Manor.
Google Ads
As Hampton is quite a high-end establishment the main target for Search was those already aware of what they were looking for, keywords such as a luxury break etc were used to drive quality traffic to the site along with Keywords focusing on foodie hotels, last minute breaks.
These were then split into two campaigns, one targeting UK-wide traffic with the appropriate geographies added then there was the localised campaign targeting 50 miles around the hotel.
Social Media Ads
For our social media element of the campaign, we targeted:
● Food Interests
○ Michelin Star, Michelin food guide, Fine wine & food. Etc
● Ethical Interests
○ Fairtrade, Ethical farming, Organic food, Organic Wine. Etc.
● Lifestyle interests
○ Guardian, Independent (news), Waitrose, Abel & Co, Riverford’s. Etc
Our strategy also included targeting affluent individuals looking who are interested in food and fine dining and targeting lookalikes of past booking data.
Our Client’s Response to the Campaign
“Our campaign with Growth Guys has been transformational for our business. We’ve always done well locally but now we have guests coming from all over the country who had never heard of us before. We’re a niche product business and the campaigns have allowed us to target the right kind of customers who value what we do – which has also made all our team enjoy what we’re doing even more at the service level. Thank you Growth Guys!”
– Hampton Manor
We are honoured to be considered for the Agency Award for the Best Integrated Campaign with our client Hampton Manor. If you would like to find out more about our business, head over to The Growth Guys website or follow us on social media to keep up to date with us!
