Help & FAQs

WHO CAN ENTER?

The awards and judges welcome entries from individuals, teams, and agencies, small and large.



Agency and Team Awards – all agencies and in-house teams must have an office or team located in the UK.



Campaign and Innovation Awards - entrants can be located anywhere in the world as long as their entry specifically references only their success in the UK, whether that be a targeted audience or software/tool being successfully utilised by UK-based customers.



Categories are divided into small and large to ensure fair competition.

HOW DO I ENTER?

To submit an entry, please download the entry form, complete it, and upload it (as a Word or PDF document) via the online entry portal.

IS THERE A WORD LIMIT?

All entries must not exceed 1000 words.



The 1000-word limit applies exclusively to the judging criteria/question sections of the submission. (e.g. Objectives & budget, Target audience & strategy, Implementation & creativity). The Company Description and all supporting documents (e.g. Infographics, links, testimonials) are excluded from this count.

IS THERE A FILE UPLOAD LIMIT?

All files must not exceed 2MB each. You can upload up to three supporting documents along with your entry form.

IS THERE A LIMIT TO THE NUMBER OF ENTRIES I CAN UPLOAD?

No, you can submit an unlimited number of entries in multiple categories. We even offer discounts for multiple entries.



Organisations entering three awards will receive one additional free entry. Submit all four entries in one session, and your discount will automatically be applied at checkout.

HOW MUCH DOES IT COST TO ENTER?

All entries made before 23:59 on Thursday, 7 May 2026, will be charged a Super Early Bird Deadline fee of £215 plus VAT per entry, which must be paid when submitting your entry or entries.



Entries submitted after the Early Bird Deadline will be charged the Early Bird Deadline fee of £270 plus VAT, with the deadline for submissions being Thursday, 28 May 2026.



Entries submitted after Thursday, 28 May 2026, will be charged the Final Deadline fee of £345 plus VAT and must be submitted by the Final Deadline on 23:59, Thursday, 11 June 2026.

WHEN IS THE ENTRY DEADLINE?

The Super Early Bird Deadline is Thursday, 7 May 2026.



The Early Bird Entry Deadline is Thursday, 28 May 2026.



The Final Deadline is Thursday, 11 June 2026. Any entries after this date will only be accepted at the discretion of the awards team.

WHO IS JUDGING THE AWARDS?

The awards are judged by an esteemed panel of industry leaders and experts.
The judging is a rigorous two-stage process, including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

NEED ADVICE?

If you need further help or advice, please contact the team awards@dontpanicprojects.com or call +44 (0) 1706 828 855.

AM I SMALL OR LARGE CATEGORY ENTRANT?

Large and small is based on the number of overall employees in the agency/company who are submitting the entry, and not the number of employees in the team.





Small: Companies and agencies with up to 25 employees.





Large: Companies and agencies with 26+ employees. The award categories are separated in this way to ensure that the competition is fair and companies and agencies have an equal chance of succeeding.


HOW SHOULD BUDGET INFORMATION BE PROVIDED?

Judges prefer to see real numbers in relation to budget and results; however, percentage figures will be accepted. We understand that sharing full budget information may not always be feasible due to client confidentiality; however, we can share a confidentiality document if needed.



Please email awards@dontpanicprojects.com for this document.



If you cannot provide exact figures, you can use budget brackets, for example, ‘Up to 20K’ or ‘20K to 50K’ as an alternative. For judges, this approach is preferred to percentage submissions as it helps make a more accurate assessment.

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Testimonials

"We’re thrilled to have scooped awards at the UK Agency Awards, taking home SEO Agency of the Year and Best SEO Campaign! Thank you to the UK Agency Awards for a brilliant night and congratulations to all the other winners!"
Evoluted
"We have received not one, not two, but SIX nominations for the UK Agency Awards and we couldn’t be happier about it. Amongst the most prestigious accolades in the Agency calendar, The Agency Awards recognise and reward exceptional work across the UK."
Genesis
"The Social Media Agency Of The Year category celebrates agencies that excel beyond their size, demonstrating exceptional work and delivering results that rival larger competitors. For Kitch, this recognition underscores our commitment to excellence and our ability to create a substantial impact with a compact, agile team."
Kitch
"To the team at PHD Marketing, being recognised by industry peers at the prestigious UK Agency Awards means more than additional ‘silverware for the cabinet’ – it’s real, tangible proof that with the right business attitude, an empowered team and a true hunger for change, every agency has the capacity and potential to excel on the world’s stage."
PHD
"Being shortlisted for three awards (B2B Agency of the Year, Marketing Agency of the Year, and Integrated Agency of the Year) at the UK Agency Awards is an accomplishment in itself. We’re thrilled with the recognition that our outstanding work this year has granted us."
Octopus Group
"We’re thrilled to have picked up the award for ‘Best New Business Campaign (small)’ for our work with one of our newest clients. This year was the first year we’ve been shortlisted, so to win such a prestigious award really is a testament to the team, as well as our client, for putting their trust in us to deliver." Beth Nash
Smart Monkey
"We are absolutely over the moon to have been named ‘Marketing Agency of the Year’ at this year’s UK Agency Awards! At House Digital, we pour our hearts and souls into every single thing that we do, whether that’s delivering digital excellence for our valued clients, or conducting our tailor-made HD Academy training programmes - so to see our efforts acknowledged amidst such fierce competition is nothing short of a dream come true!"
House Digital
"At Bind Media, awards represent more than just recognition – they are a symbol of our core values. They reinforce the importance of teamwork, the drive for excellence, and the strength of our people-first philosophy. Winning prestigious titles, like this one, serves as a powerful motivator to continue delivering outstanding results for our clients while nurturing a workplace where our team can thrive."
Bind Media
"Being shortlisted for this award is a proud moment for our entire team. It’s validation that strategic clarity and deep client relationships can drive outstanding results — even with small budgets and in complex sectors." Miriam Drahmane, CEO
BCM Agency
Entering the UK Agency Awards pushed us to reflect on everything we’ve built: the systems, the results, and the culture that underpins it all. The process itself was valuable. It reminded us how far we’ve come as a team and how much we’ve achieved together. It gave us a reason to pause, look back, and celebrate the journey.
Pivotal Agency
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