Ethical, transparent and respected, the awards are judged by esteemed industry experts who follow a robust two-step judging process that includes pre-scoring to establish a shortlist and judge discussion to determine winners and, in some cases, silver awards.
None of our award judges can take part in the competition, and any conflicts of interest must be declared.
The UK Agency Awards have been accredited ‘Outstanding’ by the Independent Awards Standards Council – Awards Trust Mark.
To apply to become a judge, fill out the form at the bottom of this page.
David Keene | Chief Marketing Officer | Freelance CMO
David Keene is a seasoned marketing leader with over 30 years of experience in the B2B technology sector. Currently serving as Chief Marketing Officer for Europe at Wipro, David has held senior roles across sales, product, and marketing at leading technology firms, including Google, Salesforce, SAP, and Oracle. Throughout his career, he has driven accelerated growth, built new brands, and enhanced sales effectiveness in areas such as cloud computing, SaaS, AI, and digital innovation. Recognised as one of the Top 100 Global B2B CMOs, David is dedicated to helping organisations achieve their strategic revenue and growth goals while navigating the challenges of adapting to the AI era.
Steve Sowden | Founder | The NEDs
Ethan Lazuk | SEO Director | InvenTel
Ethan Lazuk is an independent SEO strategist and consultant based in Orlando, Florida. He co-owns Ethan Lazuk Consulting, LLC, along with his lovely wife, Dania Lazuk, specializing in custom audits and holistic brand-focused strategies. Prior, Ethan worked for 8+ years in digital marketing agencies, including as a senior strategist and an SEO manager. He also publishes weekly SEO and AI news recaps called Hamsterdam, a place to showcase authoritative and innovative voices in the SEO industry, where all are welcome. Outside of SEO life, Ethan enjoys riding his 50cc scooter around downtown Orlando and going on walks or hikes with Dania and their rescue dog, Wuffiyah.
Paddy Moogan | Founder | Founder Focus
Paddy advises, coaches, and mentors agency founders and senior teams. He was previously co-founder of his own agency for ten years, before stepping away in 2024. He now helps other agencies navigate the weird and wonderful world of agency life.
Lou Nylander | Founder | Wildflowers of London
Lou has over 15 years of experience holding down influential positions, managing global marketing teams and shaping the course of some of the world's leading digital advertising companies, including PubMatic, MediaCom, AOL/ The Huffington Post and Zenith. Before launching her marketing consultancy, Lou was the Global Marketing Director at Unruly and managed the marketing operation during the 2020 acquisition from News Corp to Tremor International. Five years ago, Lou founded 'Wildflowers of London'- Women's Circle, a social enterprise and events business focused on empowering women in South East London, where she resides. She fosters an inclusive culture across everything she does champions women, drives change, and leads from the front with a positive and inspiring attitude.
Daniel Saunders | Head of Performance Marketing | Evergreen Finance London
I've worked in Digital for 18 years. Within Digital marketing I work closely with the directors and heads of service to identify new business opportunities and Strategies. Having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within our strategies. Within Stanley Black and Decker, I am a catalyst for change, I plan and execute UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the Digital sphere, I inspire and lead a large team of specialists, drive the delivery of brilliant digital products and services, mentoring at levels from executives to C suite. I utilize analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. I have built, nurtured and lead a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Defining the required digital capabilities across our people, their processes, and the technology we use. With Stanley Black and Decker being a multinational corporation, I make myself a visible leader by holding regular lectures and Q and A sessions with entry executives all the way up to C suite teams.
Coris Leachman | Agency Growth Consultant |
Rejoice Ojiaku | SEO Manager | Nelson Bostock UNLIMITED
Rejoice has worked within digital marketing (SEO) for 4+ years. After finishing her master’s degree in marketing at The University of Manchester, she started her journey as a Junior SEO Executive and is now an SEO Manager as well as the Co-Founder & Content Lead for B-DigitalUK. She specialises in Content SEO and she has spoken at BrightonSEO, Whitespark Local Search Summit as well as participated in webinars for FounderVine, Majestic, Noisy Little Monkey etc. Additionally, she is also an Award-Winning Diversity & Inclusion Advocate as she is passionate about Diversity & Inclusion within the workplace to ensure the perspective and struggles of Black people are heard.
Philip Bacon | Marketing Director, Strategist, and Consultant | Marketing Managed
I'm a marketing strategist with over 20 years of experience spanning in-house roles, agency collaborations, and consultancy. My career has taken me across diverse sectors, including education, food, technology, engineering, and manufacturing, where I’ve been involved in almost every aspect and channel in marketing, whether that has been hands-on or managing multiple agency and freelance relationships.
Grant Simmons | Experienced SEO Consultant | Simmonet Marketing
Grant is a Senior SEO Strategist with over 30 years in marketing with an emphasis on digital channels and focus on collaborative SEO consulting, analytics, content, and performance-based successes for Fortune 500 enterprises, local, multi-location, national, and international companies and organizations. Grant’s experience spans real estate, healthcare, addiction, e-commerce, senior care, technology, travel, and employment verticals, often sharing his experience and insights in vertical-industry podcasts, webinars, and publications, and as a speaker at SEO & marketing conferences worldwide, including; Pubcon, LRTCon, Chiang Mai SEO, Brighton SEO. SMX, and more.
With an unusual path, my career in digital marketing began in 2018, 2 years after completing my Degree in Philosophy. After a course in digital marketing with an internship, I ended up working at the agency where I interned. With 5 years of experience and dozens of clients, I worked as a PPC manager and content manager. 3 years on I decided to focus exclusively on paid campaigns. Throughout this time I developed experience in lead gen in the B2B market and later in brand development, traffic increase, and purchase generation in the B2C market. I am currently responsible for the PPC department at MintySquare, where I develop marketing strategies for several fashion brands and campaigns that aim to increase brand awareness and generate purchases.
Gemma Fontané | Director | Orvit Digital
Gemma Fontané is a trilingual SEO consultant, co-founder of Orvit digital consultancy and founder of the international ecommerces denadal.cat & tiodenadal.online. With her company, she leads strategies for B2B and Ecommerce companies to help them generate business. Gemma has knowledge and experience in international SEO as well as content and technical SEO. In the last year, as a public speaker, Gemma has spoken at conferences in different countries such as Friends of Search in Amsterdam, Search Y Paris 2022 in Paris or the International Search Summit in Barcelona and has collaborated with different industry blogs and seminars.
Janine Jacobs | Co-Founder | Happy HQ
Janine Jacobs is the co-founder of HappyHQ, where she helps companies turn good culture intentions into confident teams and clear ways of working. With over 15 years leading high-performing teams, she’s held director-level communications roles in international agencies, partnering with global brands including LinkedIn, Hilton, and PepsiCo. Through that experience, she saw first-hand how culture isn’t built through values on a wall, but through everyday leadership behaviour, communication, and accountability. She now specialises in culture strategy, values in practice, and leadership communication, helping companies grow sustainably from the inside out. Janine is known for her fun, creative, down-to-earth style, with an ability to create the kind of environment where honest conversations happen. Forget corporate jargon, her work is practical, reflective, and grounded in the realities leaders face. She regularly speaks on resilience, performance, and the future of work, and her work has been featured in Courier Media, Stylist, Glamour, and Start-Ups Magazine.
Michael Emiliani | Marketing Director | Freight Right Global Logistics
Mike is a seasoned digital marketing expert with a decade of experience in PPC and digital media. His passion lies in developing and growing businesses through comprehensive, integrated digital media campaigns. His ability to draw on knowledge and experiences from a wide range of challenges from his time in-house, agency-side and as a consultant has given him a unique depth and breadth to solving complex problems in PPC and broadly digital marketing. Mike has shared insights as a contributing writer and speaker at events. His extensive knowledge has also earned her the distinction of being a featured subject matter expert at Endicott College in Massachusetts, a contributor to industry blogs and recipient of the 2018 Interactive Marketing Award.
David Wain-Heapy | Director | Prodigi
Richard Gregory | Founder | AgencyNXD
Richard is chairman of tech companies Ruler Analytics and Ash.tv, non-exec director of Fluid Digital and co-founder of SAScon - a digital marketing conference. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and Manchester Digital council member. With 20 years of digital expertise, Richard now advises agencies and start-ups on marketing and growth strategies.
Andy Clear | Web Experience & SEO Intelligence | Comparethemarket
Alan Pilkington | Partnerships Manager | Athos Commerce
Alan Pilkington is a Partnerships Manager at Athos Commerce, where he works with agencies, technology partners, and ecommerce brands to drive growth through better product discovery, search, and data-driven commerce strategies. With extensive experience in the eCommerce ecosystem, Alan focuses on building strategic partnerships that help retailers improve visibility, performance, and conversion across digital channels. Alongside his commercial role, Alan is passionate about supporting the wider ecommerce community. He co-runs Digital Clubhouse, an industry event series that brings together digital leaders to share insights, network, and support charitable causes. With hands-on experience across partnerships, eCommerce technology, and community building, Alan brings a practical and collaborative perspective as a judge for the UK Agency Awards.
Luke Tobin | Founder | Unusual Group
Steve Kuncewicz | Partner - Head Of Creative, Digital & Marketing | Glaisyers ETL
Steve is a Partner and Head of Creative, Digital and Marketing at Glaisyers ETL in Manchester. He specialises in intellectual property, media social media and privacy law and is listed as a "recommended lawyer" in the Legal 500, and was a oo-founder pf the Bulletproof Agency Network. He is a regular media spokesperson, and has given interviews to the local and national press through BBC Breakfast, Sky News, ITV, BBC Radio 2, BBC Radio 4, BBC Radio 5 Live and LBC London. Steve is also the Manchester Publicity Association’s Honorary Solicitor.
Neil Hardy | Chief Commercial Officer | Digitaltravel.io
Dan Barker | Consultant |
Dan has worked in ecommerce for around 20 years. He has worked within companies in ecommerce functions, up to CMO level, has worked on projects for more than 100 ecommerce businesses as a consultant, and has co-owned a couple of ecommerce businesses with millions of visitors and hundreds of millions of turnover between them over the years. He enjoys the opportunity that ecommerce has brought and can bring to people all over the world.
Sharon Peredo Sahid | Digital Experience Optimization Consultant |
a marketer, strategist, and SEO enthusiast with expertise in website optimization. Sharon has worked across diverse markets and niches, enhancing customer experiences, acquisition funnels, and conversion rates. Passionate about helping brands elevate their visibility, positioning, and USPs across search engines and LLMs, she’s also deeply curious about AI-driven strategies and experimentation frameworks.
Andy Green | Director | AndyGreenCreativity
Andy Green FCIPR FRSA is cofounder of the Dublin Conversations, the Modern Cockney Festival, and wrote 21years ago, the very first book on ‘Creativity in Public Relations’. He is a consultant in identifying purpose, brand storytelling, creativity, and managing Fake Purpose to enable his clients to fulfil their greater potential and make the most of opportunities. He is also a part-time university lecturer. Andy has written six books, translated into eight languages and believing inspiration can come from the unlikeliest of sources, even runs creativity classes on the London Tube.
Chantel Hayward | Founder and Director | Fox & Fable
Chantel is a seasoned HR professional and executive coach, with over 17 years of expertise in supporting organisations to thrive. Her experience spans SMEs and global businesses across the private, public and not for profit sectors. As the founder and director of Fox & Fable, Chantel specialises in partnering with creative agencies across the marketing and advertising industry to craft exceptional employee experiences, foster engaged and high performing teams and prioritise wellbeing as a foundation for success. A Chartered Fellow of the CIPD, an ILM Level 7 Executive Coach and Mentor and a certified Mental Health First Aider, Chantel is dedicated to empowering leaders and organisations to unlock potential, nurture balance and build workplaces whereby people and performance flourish together.
Valentina Frascino | Global Consumer Engagement & Brand Strategy Manager | Sol de Janeiro
Ajoke is a highly accomplished marketing professional with over eight years of experience spanning the FMCG, consulting, fintech, edtech, and ride-hailing industries. She has a proven track record in Performance and Lifecycle marketing, excelling in scaling paid media campaigns and optimizing conversion rates across various digital channels. Her expertise includes developing and implementing comprehensive marketing strategies, utilizing data-driven insights to enhance campaign performance, and fostering strong relationships with key stakeholders. In her current role, Ajoke collaborates with fintech companies across the UK, leveraging her deep industry knowledge and innovative approach to optimize and scale their marketing campaigns on a major social media platform. She is passionate about staying ahead of industry trends and continuously seeks new opportunities to deliver impactful marketing solutions that drive business success.
Davina Lines | Managing Director | Mixing Digital
Davina Lines is Managing Director of Mixing Digital and the Ecommerce Club. She brings a wealth of knowledge and a big black book of digital contacts to ensure Mixing Digital’s event management services are of the highest standard. Davina co-founded Netimperative in 1999 and became Managing Director in 2002, stewarding the brand into new product launches and creating one of the most successful events programmes in the digital marketing industry. In the mid 90s Davina cut her digital teeth on New Media Age (now Econsultancy), forming part of the founding team and was responsible for the commercial development of the magazine and its early events from launch in May 1995 to 1999. In recent years Davina launched an ecommerce peer-to-peer community, the Ecommerce Club, which runs regular events in London and Manchester on topics relevant to the retail community.
Nicola Gray | Former agency CEO. Independent Investor and Board Advisor |
Lukas Adamec | Manager, Paid Media | Remote
Lukas Adamec is a seasoned Paid Digital strategist with over 13 years of experience driving performance at a global scale. From his early agency days to founding Abadam Marketing, and later evolving into a trusted in-house consultant, Lukas has consistently delivered transformative results for leading B2C & B2B brands. Over the past five years, he has specialized in unlocking international growth opportunities, leveraging platforms from Google to Yandex, Naver to Baidu, and Yahoo JP to Seznam — always with an uncompromising focus on ROAS and sustainable scale. A thought leader and advocate for transparency in marketing, Lukas is deeply committed to knowledge sharing, mentoring emerging talent, and pushing the boundaries of digital strategy. Beyond the screen, he finds inspiration in wildlife photography, where he fully disconnects to return with renewed energy.
Lucasz Rogala | SEO/SXO strategist | Warner Bros. Discovery
During his 13-year adventure in the SEO industry, he learned all the "shades" of activities carried out for clients. Knowledge of how to work in-house and in an agency allows him to provide high-quality and non-standard tactics for clients. Currently, he is developing his boutique SEO and Content agency, VerticalSEO, and is responsible for technical SEO for Warner Bros. Discovery in Poland. In the past, he planned and implemented SEO activities for the largest brands in Poland, and also supported them in their activities abroad. He prefers content SEO for breakfast, technical SEO for lunch, and linkbuilding for dinner. This allows him to maintain a good work-life fit. ;)
Trenton Moss | Leadership Coach & Founder |
Jaime Hill | COO | Woods Furniture
Jaime has over two decades of experience as a Marketing & Ecommerce professional with a successful track record leading teams and developing strategy to transform organisations’ digital capability and channels to market. She has had success in roles at brands including Avis, Barclays, Dairy Crest and Oak Furnitureland, and across a wide range of B2B and B2C vertical markets. Most recently, Jaime was Interim Head of Ecommerce & Trading at Monsoon. A graduate of the Institute of Digital Marketing and qualified Executive Business Coach, Jaime's professional passion is for making life easier for the customer at every touch point.
Claire Richardson-Critcher | Co-Founder | As the crow flies
Over the last 15 years Claire has worked in media, creative and digital in multiple capacities, from client service to new business development. Claire’s passion for the industry drives her curiosity in all areas of brand and consumer interaction, and her focus on working in close collaboration with skilled practitioners means she is able to build a story around what they do, how they do it and how this drives a transformational outcome for clients
Gellan Watt is an agency entrepreneur and NED. He founded an agency that went on to become a Top Ten Agency and UK Agency of the Year. He and his partners successfully exited their Group business at c. £60m revenue. An award-winning Creative and Strategist, today he invests in and works with a select group of brands direct, and with independent agencies direct, focusing on high growth value creation and doing great work.
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"We’re thrilled to have scooped awards at the UK Agency Awards, taking home SEO Agency of the Year and Best SEO Campaign! Thank you to the UK Agency Awards for a brilliant night and congratulations to all the other winners!" Evoluted
"We have received not one, not two, but SIX nominations for the UK Agency Awards and we couldn’t be happier about it. Amongst the most prestigious accolades in the Agency calendar, The Agency Awards recognise and reward exceptional work across the UK." Genesis
"The Social Media Agency of The Year category celebrates agencies that excel beyond their size, demonstrating exceptional work and delivering results that rival larger competitors. For Kitch, this recognition underscores our commitment to excellence and our ability to create a substantial impact with a compact, agile team." Kitch
"To the team at PHD Marketing, being recognised by industry peers at the prestigious UK Agency Awards means more than additional ‘silverware for the cabinet’ – it’s real, tangible proof that with the right business attitude, an empowered team and a true hunger for change, every agency has the capacity and potential to excel on the world’s stage." PHD
"Being shortlisted for three awards (B2B Agency of the Year, Marketing Agency of the Year, and Integrated Agency of the Year) at the UK Agency Awards is an accomplishment in itself. We’re thrilled with the recognition that our outstanding work this year has granted us." Octopus Group
"We’re thrilled to have picked up the award for ‘Best New Business Campaign (small)’ for our work with one of our newest clients. This year was the first year we’ve been shortlisted, so to win such a prestigious award really is a testament to the team, as well as our client, for putting their trust in us to deliver."Beth Nash Smart Monkey
"We are absolutely over the moon to have been named ‘Marketing Agency of the Year’ at this year’s UK Agency Awards! At House Digital, we pour our hearts and souls into every single thing that we do, whether that’s delivering digital excellence for our valued clients, or conducting our tailor-made HD Academy training programmes - so to see our efforts acknowledged amidst such fierce competition is nothing short of a dream come true!" House Digital
"At Bind Media, awards represent more than just recognition – they are a symbol of our core values. They reinforce the importance of teamwork, the drive for excellence, and the strength of our people-first philosophy. Winning prestigious titles, like this one, serves as a powerful motivator to continue delivering outstanding results for our clients while nurturing a workplace where our team can thrive." Bind Media
"Being shortlisted for this award is a proud moment for our entire team. It’s validation that strategic clarity and deep client relationships can drive outstanding results — even with small budgets and in complex sectors."Miriam Drahmane, CEO BCM Agency
"Entering the UK Agency Awards pushed us to reflect on everything we’ve built: the systems, the results, and the culture that underpins it all. The process itself was valuable. It reminded us how far we’ve come as a team and how much we’ve achieved together. It gave us a reason to pause, look back, and celebrate the journey." Pivotal Agency
